Summary Report for:
27-2012.01 - Producers
Plan and coordinate various aspects of radio, television, stage, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing.
Sample of reported job titles: Animation Producer, Associate Producer, Executive Producer, News Producer, Newscast Producer, Producer, Promotions Producer, Radio Producer, Television News Producer, Television Producer (TV Producer)
Tasks | Tools & Technology | Knowledge | Skills | Abilities | Work Activities | Detailed Work Activities | Work Context | Job Zone | Education | Credentials | Interests | Work Styles | Work Values | Related Occupations | Wages & Employment | Job Openings | Additional Information
- Write and edit news stories from information collected by reporters and other sources.
- Coordinate the activities of writers, directors, managers, and other personnel throughout the production process.
- Research production topics using the internet, video archives, and other informational sources.
- Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
- Monitor postproduction processes to ensure accurate completion of details.
- Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.
- Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.
- Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.
- Hire directors, principal cast members, and key production staff members.
- Arrange financing for productions.
- Determine production size, content, and budget, establishing details such as production schedules and management policies.
- Select plays, scripts, books, or ideas to be produced.
- Perform management activities such as budgeting, scheduling, planning, and marketing.
- Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.
- Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.
- Negotiate contracts with artistic personnel, often in accordance with collective bargaining agreements.
- Determine and direct the content of radio programming.
- Obtain rights to scripts or to such items as existing video footage.
- Write and submit proposals to bid on contracts for projects.
- Produce shows for special occasions, such as holidays or testimonials.
- Plan and coordinate the production of musical recordings, selecting music and directing performers.
- Develop marketing plans for finished products, collaborating with sales associates to supervise product distribution.
- Maintain knowledge of minimum wages and working conditions established by unions or associations of actors and technicians.
- Obtain and distribute costumes, props, music, and studio equipment needed to complete productions.
Tools & Technology
Tools used in this occupation:
- Digital audio workstation DAW — Newsroom digital audio workstations
- Digital camcorders or video cameras — Electronic news gathering ENG cameras
- Notebook computers — Laptop computers
- Personal computers
- Tablet computers
- Visual presenters — Teleprompters
Technology used in this occupation:
- Development environment software — Adobe Systems Adobe ActionScript; Adobe Systems Adobe Creative Suite software
- Document management software — Adobe Systems Adobe Acrobat
- Electronic mail software — Email software; Microsoft Outlook
- Graphics or photo imaging software — Adobe Systems Adobe After Effects; Adobe Systems Adobe Flash; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop software
- Instant messaging software — Twitter
- Music or sound editing software — Adobe Systems Adobe Audition
- Office suite software — Microsoft Office software
- Presentation software — Microsoft PowerPoint
- Sales and marketing software — Google AdWords
- Spreadsheet software — Microsoft Excel
- Video creation and editing software — Adobe Systems Adobe AfterEffects; Apple Final Cut Pro; LiveStream software; Wide Orbit software (see all 7 examples)
- Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Content management system CMS software; Facebook; Instagram (see all 5 examples)
- Web platform development software — Cascading style sheets CSS; Hypertext markup language HTML
- Word processing software — Microsoft Word
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Telecommunications — Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Law and Government — Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
- Clerical — Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
- Education and Training — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Speaking — Talking to others to convey information effectively.
- Coordination — Adjusting actions in relation to others' actions.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Writing — Communicating effectively in writing as appropriate for the needs of the audience.
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
- Time Management — Managing one's own time and the time of others.
- Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
- Negotiation — Bringing others together and trying to reconcile differences.
- Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
- Persuasion — Persuading others to change their minds or behavior.
- Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Management of Financial Resources — Determining how money will be spent to get the work done, and accounting for these expenditures.
- Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
- Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Speech Recognition — The ability to identify and understand the speech of another person.
- Written Comprehension — The ability to read and understand information and ideas presented in writing.
- Written Expression — The ability to communicate information and ideas in writing so others will understand.
- Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
- Speech Clarity — The ability to speak clearly so others can understand you.
- Near Vision — The ability to see details at close range (within a few feet of the observer).
- Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Far Vision — The ability to see details at a distance.
- Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Selective Attention — The ability to concentrate on a task over a period of time without being distracted.
- Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Visualization — The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
- Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
- Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
- Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.
- Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
- Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
- Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
- Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
- Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
- Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.
- Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
- Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
- Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
- Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
- Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Detailed Work Activities
- Edit written materials.
- Write informational material.
- Determine presentation subjects or content.
- Coordinate logistics for productions or events.
- Select staff, team members, or performers.
- Discuss production content and progress with others.
- Manage operations of artistic or entertainment departments or organizations.
- Maintain inventories of materials, equipment, or products.
- Manage content of broadcasts or presentations.
- Conduct research to inform art, designs, or other work.
- Develop promotional strategies or plans.
- Coordinate artistic activities.
- Write material for artistic or entertainment purposes.
- Coordinate activities of production personnel.
- Direct fundraising or financing activities.
- Direct productions or performances.
- Obtain copyrights or other legal permissions.
- Maintain knowledge of laws or regulations.
- Negotiate for services.
- Electronic Mail — 96% responded “Every day.”
- Face-to-Face Discussions — 97% responded “Every day.”
- Telephone — 93% responded “Every day.”
- Contact With Others — 82% responded “Constant contact with others.”
- Work With Work Group or Team — 87% responded “Extremely important.”
- Time Pressure — 83% responded “Every day.”
- Importance of Being Exact or Accurate — 69% responded “Extremely important.”
- Frequency of Decision Making — 76% responded “Every day.”
- Freedom to Make Decisions — 65% responded “A lot of freedom.”
- Impact of Decisions on Co-workers or Company Results — 67% responded “Very important results.”
- Structured versus Unstructured Work — 53% responded “A lot of freedom.”
- Coordinate or Lead Others — 61% responded “Extremely important.”
- Responsibility for Outcomes and Results — 53% responded “Very high responsibility.”
- Indoors, Environmentally Controlled — 74% responded “Every day.”
- Level of Competition — 40% responded “Extremely competitive.”
- Spend Time Sitting — 51% responded “More than half the time.”
- Duration of Typical Work Week — 59% responded “More than 40 hours.”
- Letters and Memos — 49% responded “Once a week or more but not every day.”
- Frequency of Conflict Situations — 45% responded “Every day.”
- Physical Proximity — 44% responded “Moderately close (at arm's length).”
- Deal With Unpleasant or Angry People — 39% responded “Once a week or more but not every day.”
- Deal With External Customers — 40% responded “Extremely important.”
- Public Speaking — 31% responded “Once a week or more but not every day.”
|Title||Job Zone Four: Considerable Preparation Needed|
|Education||Most of these occupations require a four-year bachelor's degree, but some do not.|
|Related Experience||A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.|
|Job Training||Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.|
|Job Zone Examples||Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, art directors, and cost estimators.|
|SVP Range||(7.0 to < 8.0)|
Percentage of Respondents
|Education Level Required|
Interest code: EA
- Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Integrity — Job requires being honest and ethical.
- Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
- Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
- Initiative — Job requires a willingness to take on responsibilities and challenges.
- Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
- Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
- Persistence — Job requires persistence in the face of obstacles.
- Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
- Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
- Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
- Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Wages & Employment Trends
Median wages data collected from Producers and Directors.
Employment data collected from Producers and Directors.
Industry data collected from Producers and Directors.
|Median wages (2014)||$33.22 hourly, $69,100 annual|
|Employment (2012)||104,000 employees|
|Projected growth (2012-2022)||Slower than average (3% to 7%)|
|Projected job openings (2012-2022)||37,900|
|Top industries (2012)|
Source: Bureau of Labor Statistics 2014 wage data and 2012-2022 employment projections . "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.
Job Openings on the Web
Sources of Additional Information
Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.
- Producers and Directors . Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook, 2014-15 Edition.