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Details Report for:
11-2011.01 - Green Marketers

Create and implement methods to market green products and services.

This title represents an occupation for which data collection is currently underway.

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Tasks  |  Tools & Technology  |  Detailed Work Activities  |  Credentials  |  Interests  |  Work Values  |  Wages & Employment  |  Job Openings  |  Additional Information

Tasks   Save Table (XLS/CSV)

  • Analyze green product marketing or sales trends to forecast future conditions. Green Task Statement See more occupations related to this task.
  • Analyze the effectiveness of marketing tactics or channels. Green Task Statement See more occupations related to this task.
  • Attend or participate in conferences, community events, and promotional events related to green products or technologies. Green Task Statement See more occupations related to this task.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies. Green Task Statement See more occupations related to this task.
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. Green Task Statement See more occupations related to this task.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies. Green Task Statement See more occupations related to this task.
  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. Green Task Statement See more occupations related to this task.
  • Identify marketing channels for green products or services. Green Task Statement See more occupations related to this task.
  • Revise existing marketing plans or campaigns for green products, technologies, or services. Green Task Statement See more occupations related to this task.
  • Write marketing content for green product web sites, brochures, or other communication media. Green Task Statement See more occupations related to this task.
  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints. Green Task Statement See more occupations related to this task.
  • Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs. Green Task Statement See more occupations related to this task.
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. Green Task Statement See more occupations related to this task.
  • Generate or identify sales leads for green products and technologies. Green Task Statement See more occupations related to this task.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. Green Task Statement See more occupations related to this task.
  • Monitor green-related industry statistics or literature to identify trends. Green Task Statement See more occupations related to this task.

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Tools & Technology   Save Table (XLS/CSV)

Tools used in this occupation:

  • Desktop computers See more occupations related to this tool.
  • Laser fax machine — Laser facsimile machines See more occupations related to this tool.
  • Notebook computers — Laptop computers See more occupations related to this tool.
  • Personal computers See more occupations related to this tool.
  • Photocopiers — Photocopying equipment See more occupations related to this tool.
  • Portable data input terminals — Handheld computers See more occupations related to this tool.
  • Scanners — Computer data input scanners See more occupations related to this tool.
  • Special purpose telephones — Multi-line telephone systems See more occupations related to this tool.

Technology used in this occupation:

  • Calendar and scheduling software — Scheduling software See more occupations related to this technology.
  • Data base user interface and query software — Microsoft Access; Oracle software See more occupations related to this technology.
  • Desktop publishing software — Adobe Systems Adobe InDesign; Microsoft Publisher See more occupations related to this technology.
  • Document management software — Adobe Systems Adobe Reader See more occupations related to this technology.
  • Electronic mail software — Email software See more occupations related to this technology.
  • Enterprise resource planning ERP software — SAP software See more occupations related to this technology.
  • Graphics or photo imaging software — Adobe Systems Adobe Photoshop software See more occupations related to this technology.
  • Instant messaging software — Twitter See more occupations related to this technology.
  • Internet browser software — Web browser software See more occupations related to this technology.
  • Inventory management software — Inventory tracking software See more occupations related to this technology.
  • Office suite software — Microsoft Office software See more occupations related to this technology.
  • Presentation software — Microsoft PowerPoint See more occupations related to this technology.
  • Project management software — Microsoft Project See more occupations related to this technology.
  • Spreadsheet software — Microsoft Excel See more occupations related to this technology.
  • Web page creation and editing software — Facebook *; LinkedIn *; WordPress See more occupations related to this technology.
  • Word processing software — Microsoft Word See more occupations related to this technology.

* Software developed by a government agency and/or distributed as freeware or shareware.

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Detailed Work Activities   Save Table (XLS/CSV)

  • Confer with organizational members to accomplish work activities. See more occupations related to this activity.
  • Evaluate program effectiveness. See more occupations related to this activity.
  • Analyze forecasting data to improve business decisions. See more occupations related to this activity.
  • Maintain knowledge of current developments in area of expertise. See more occupations related to this activity.
  • Develop procedures to evaluate organizational activities. See more occupations related to this activity.
  • Maintain operational records for green energy processes or other environmentally-sustainable activities. See more occupations related to this activity.
  • Evaluate energy production data. See more occupations related to this activity.
  • Develop marketing plans or strategies for environmental initiatives. See more occupations related to this activity.
  • Present sustainable products or services information to the public. See more occupations related to this activity.
  • Analyze market research data. See more occupations related to this activity.
  • Identify opportunities for green initiatives. See more occupations related to this activity.

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Credentials

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Interests   Save Table (XLS/CSV)


Occupational Interest
Interest
72 
Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.See more occupations related to this interest.
72 
Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.See more occupations related to this interest.
56 
Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.See more occupations related to this interest.
33 
Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.See more occupations related to this interest.
22 
Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.See more occupations related to this interest.
0 
Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.See more occupations related to this interest.

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Work Values   Save Table (XLS/CSV)


Extent
Work Value
72 
Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.See more occupations related to this work value.
72 
Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.See more occupations related to this work value.
67 
Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.See more occupations related to this work value.
67 
Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.See more occupations related to this work value.
64 
Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.See more occupations related to this work value.
50 
Support — Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.See more occupations related to this work value.

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Wages & Employment Trends

Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
Industry data collected from Advertising and Promotions Managers.

Median wages (2014) $46.50 hourly, $96,720 annual
State wages Local Salary Info
 
Employment (2012) 36,000 employees
Projected growth (2012-2022) Slower than average (3% to 7%) Slower than average (3% to 7%)
Projected job openings (2012-2022) 13,400
State trends Employment Trends
 
Top industries (2012)

Source: Bureau of Labor Statistics 2014 wage data external site and 2012-2022 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

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Sources of Additional Information

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

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