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Details Report for:
11-2011.01 - Green Marketers

Create and implement methods to market green products and services.

This title represents an occupation for which data collection is currently underway.

View report: Summary  Details  Custom

Tasks  |  Tools & Technology  |  Interests  |  Work Values  |  Wages & Employment  |  Job Openings  |  Additional Information

Tasks   Save Table (XLS/CSV)

  • Analyze green product marketing or sales trends to forecast future conditions. Green Task Statement
  • Analyze the effectiveness of marketing tactics or channels. Green Task Statement
  • Attend or participate in conferences, community events, and promotional events related to green products or technologies. Green Task Statement
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies. Green Task Statement
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials. Green Task Statement
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies. Green Task Statement
  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations. Green Task Statement
  • Identify marketing channels for green products or services. Green Task Statement
  • Revise existing marketing plans or campaigns for green products, technologies, or services. Green Task Statement
  • Write marketing content for green product web sites, brochures, or other communication media. Green Task Statement
  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints. Green Task Statement
  • Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs. Green Task Statement
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. Green Task Statement
  • Generate or identify sales leads for green products and technologies. Green Task Statement
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. Green Task Statement
  • Monitor green-related industry statistics or literature to identify trends. Green Task Statement

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Tools & Technology   Save Table (XLS/CSV)

Tools used in this occupation:

Desktop computers
Laser fax machine — Laser facsimile machines
Notebook computers — Laptop computers
Personal computers
Photocopiers — Photocopying equipment
Portable data input terminals — Handheld computers
Scanners — Computer data input scanners
Special purpose telephones — Multi-line telephone systems

Technology used in this occupation:

Data base user interface and query software — Microsoft Access; Oracle software
Desktop publishing software — Adobe Systems Adobe InDesign; Microsoft Publisher
Document management software — Adobe Systems Adobe Reader
Electronic mail software — Email software
Enterprise resource planning ERP software — SAP software
Graphics or photo imaging software — Adobe Systems Adobe Photoshop software
Instant messaging software — Twitter
Internet browser software — Web browser software
Office suite software — Microsoft Office software
Spreadsheet software — Microsoft Excel
Web page creation and editing software — Facebook *; LinkedIn *; WordPress
Word processing software — Microsoft Word

* Software developed by a government agency and/or distributed as freeware or shareware.

See all 24 T2 categories

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Interests   Save Table (XLS/CSV)


Occupational Interest
Interest
72   Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
72   Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
56   Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
33   Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
22   Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
 Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

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Work Values   Save Table (XLS/CSV)


Extent
Work Value
72   Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
72   Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
67   Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
67   Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
64   Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
50   Support — Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

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Wages & Employment Trends

National

Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
Industry data collected from Advertising and Promotions Managers.

Median wages (2012) $42.59 hourly, $88,590 annual
Employment (2012) 36,000 employees
Projected growth (2012-2022) Slower than average (3% to 7%) Slower than average (3% to 7%)
Projected job openings (2012-2022) 13,400
Top industries (2012)

State & National

          CareerOneStop

Source: Bureau of Labor Statistics 2012 wage data external site and 2012-2022 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

Find Jobs
for Green Marketers

          mySkills myFuture

State & National Job Banks

          CareerOneStop

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Sources of Additional Information

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

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