Details Report for:
11-2011.01 - Green Marketers
Create and implement methods to market green products and services.
This title represents an occupation for which data collection is currently underway.
Tasks | Tools & Technology | Wages & Employment | Additional Information
Tasks Save Table (XLS/CSV)
- Analyze green product marketing or sales trends to forecast future conditions.
- Analyze the effectiveness of marketing tactics or channels.
- Attend or participate in conferences, community events, and promotional events related to green products or technologies.
- Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
- Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
- Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.
- Identify marketing channels for green products or services.
- Revise existing marketing plans or campaigns for green products, technologies, or services.
- Write marketing content for green product web sites, brochures, or other communication media.
- Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
- Coordinate with other marketing team members and workers such as graphic artists to develop and implement marketing programs.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
- Generate or identify sales leads for green products and technologies.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Monitor green-related industry statistics or literature to identify trends.
Tools & Technology Save Table (XLS/CSV)
Tools used in this occupation:
| Desktop computers |
| Facsimile machines — Fax machines |
| Notebook computers — Laptop computers |
| Personal computers |
| Photocopiers — Photocopying equipment |
| Portable data input terminals — Handheld computers |
| Scanners — Computer data input scanners |
| Special purpose telephones — Multi-line telephone systems |
Technology used in this occupation:
| Data base user interface and query software — Microsoft Access; Oracle software |
| Desktop publishing software — Adobe Systems Adobe InDesign; Microsoft Publisher |
| Document management software — Adobe Systems Adobe Reader |
| Electronic mail software — Email software |
| Enterprise resource planning ERP software — SAP software |
| Graphics or photo imaging software — Adobe Systems Adobe Photoshop software |
| Instant messaging software — Twitter |
| Internet browser software — Web browser software |
| Office suite software — Microsoft Office software |
| Spreadsheet software — Microsoft Excel |
| Web page creation and editing software — Facebook *; LinkedIn; WordPress |
| Word processing software — Microsoft Word |
* Software developed by a government agency and/or distributed as freeware or shareware.
Wages & Employment Trends
National
Median wages data collected from Advertising and Promotions Managers.
Employment data collected from Advertising and Promotions Managers.
Industry data collected from Advertising and Promotions Managers.
| Median wages (2010) | $40.33 hourly, $83,890 annual |
| Employment (2008) | 45,000 employees |
| Projected growth (2008-2018) | 
Little or no change (-2% to 2%)
|
| Projected job openings (2008-2018) | 10,500 |
| Top industries (2008) | Professional, Scientific, and Technical Services (21% employed in this sector)
Self-Employed (17%)
Information (14%)
|
State & National
Source: Bureau of Labor Statistics 2010 wage data
and 2008-2018 employment projections
.
"Projected growth" represents the estimated change in total employment over the projections period (2008-2018). "Projected job openings" represent openings due to growth and replacement.
Sources of Additional Information
Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.
- Advertising, marketing, promotions, public relations, and sales managers
. Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook, 2010-11 Edition.