Summary Report for:
27-3011.00 - Radio and Television Announcers
Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.
Sample of reported job titles: Anchor, Announcer, Host, Meteorologist, News Anchor, News Director, Program Director, Radio Announcer, Sports Director, Television News Anchor (TV News Anchor)
Tasks | Tools & Technology | Knowledge | Skills | Abilities | Work Activities | Detailed Work Activities | Work Context | Job Zone | Education | Credentials | Interests | Work Styles | Work Values | Related Occupations | Wages & Employment | Job Openings | Additional Information
- Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
- Read news flashes to inform audiences of important events.
- Identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs.
- Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
- Study background information to prepare for programs or interviews.
- Comment on music and other matters, such as weather or traffic conditions.
- Interview show guests about their lives, their work, or topics of current interest.
- Discuss various topics over the telephone with viewers or listeners.
- Host civic, charitable, or promotional events that are broadcast over television or radio.
- Make promotional appearances at public or private events to represent their employers.
- Operate control consoles.
- Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
- Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
- Record commercials for later broadcast.
- Locate guests to appear on talk or interview shows.
- Describe or demonstrate products that viewers may purchase through specific shows or in stores.
- Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
- Attend press conferences to gather information for broadcast.
- Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
- Give network cues permitting selected stations to receive programs.
Tools & Technology
Tools used in this occupation:
- Audio mixing consoles — Mixing desks
- Audio turntable — Record turntables
- Compact disk players or recorders — Compact disk CD players
- Desktop computers
- Digital voice recorders — Digital audio recorders
- Earphone — Earpieces
- Headphones — Headsets
- Media control systems — Audio control consoles; Audio playback equipment
- Microphone stand — Microphone stands
- Microphones — Headset microphones
- Mobile phones — Smart phones
- Notebook computers — Laptop computers
- Personal computers
- Special purpose telephones — Multi-line telephone systems
- Tablet computers
- Touch screen monitors — Touch screen computer monitors
- Visual presenters — Teleprompters
Technology used in this occupation:
- Analytical or scientific software — Statistical processing software
- Data base user interface and query software — Database software; Program logging software
- Enterprise resource planning ERP software — Dalet Digital Media Systems Dalet Media Life
- Internet browser software — Web browser software
- Music or sound editing software — Adobe Systems Adobe Audition; Audion Laboratories VoxPro; Avid Technology Pro Tools
- Spreadsheet software — Microsoft Excel
- Word processing software — Burli Software Burli Newsroom System; Microsoft Word
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Telecommunications — Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Speaking — Talking to others to convey information effectively.
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
- Time Management — Managing one's own time and the time of others.
- Writing — Communicating effectively in writing as appropriate for the needs of the audience.
- Coordination — Adjusting actions in relation to others' actions.
- Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
- Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
- Speech Clarity — The ability to speak clearly so others can understand you.
- Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Written Comprehension — The ability to read and understand information and ideas presented in writing.
- Speech Recognition — The ability to identify and understand the speech of another person.
- Written Expression — The ability to communicate information and ideas in writing so others will understand.
- Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Near Vision — The ability to see details at close range (within a few feet of the observer).
- Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
- Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Memorization — The ability to remember information such as words, numbers, pictures, and procedures.
- Selective Attention — The ability to concentrate on a task over a period of time without being distracted.
- Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
- Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
- Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
- Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
- Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
- Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
- Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
- Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
- Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
- Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.
- Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
- Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Detailed Work Activities
- Promote products, activities, or organizations.
- Edit written materials.
- Determine presentation subjects or content.
- Report news to the public.
- Gather information for news stories.
- Operate control consoles for sound, lighting or video.
- Maintain logs of production activities.
- Coordinate logistics for productions or events.
- Operate communications, transmissions, or broadcasting equipment.
- Inform viewers, listeners, or audiences.
- Host events.
- Perform for recordings.
- Interview others for news or entertainment purposes.
- Telephone — 78% responded “Every day.”
- Indoors, Environmentally Controlled — 78% responded “Every day.”
- Time Pressure — 66% responded “Every day.”
- Frequency of Decision Making — 74% responded “Every day.”
- Contact With Others — 63% responded “Constant contact with others.”
- Freedom to Make Decisions — 52% responded “A lot of freedom.”
- Face-to-Face Discussions — 53% responded “Every day.”
- Structured versus Unstructured Work — 47% responded “A lot of freedom.”
- Importance of Being Exact or Accurate — 47% responded “Extremely important.”
- Public Speaking — 54% responded “Every day.”
- Electronic Mail — 59% responded “Every day.”
- Work With Work Group or Team — 52% responded “Extremely important.”
- Impact of Decisions on Co-workers or Company Results — 51% responded “Important results.”
- Deal With External Customers — 46% responded “Extremely important.”
- Spend Time Sitting — 38% responded “More than half the time.”
- Letters and Memos — 48% responded “Once a week or more but not every day.”
- Level of Competition — 38% responded “Highly competitive.”
- Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — 41% responded “Continually or almost continually.”
- Coordinate or Lead Others — 26% responded “Very important.”
- Frequency of Conflict Situations — 31% responded “Once a month or more but not every week.”
- Physical Proximity — 28% responded “Moderately close (at arm's length).”
- Duration of Typical Work Week — 42% responded “More than 40 hours.”
- Importance of Repeating Same Tasks — 28% responded “Very important.”
- Responsibility for Outcomes and Results — 27% responded “Moderate responsibility.”
|Title||Job Zone Three: Medium Preparation Needed|
|Education||Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.|
|Related Experience||Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.|
|Job Training||Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.|
|Job Zone Examples||These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include food service managers, electricians, agricultural technicians, legal secretaries, occupational therapy assistants, and medical assistants.|
|SVP Range||(6.0 to < 7.0)|
Percentage of Respondents
|Education Level Required|
|27||High school diploma or equivalent|
|13||Some college, no degree|
Interest code: AES
- Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
- Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Integrity — Job requires being honest and ethical.
- Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Initiative — Job requires a willingness to take on responsibilities and challenges.
- Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
- Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
- Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
- Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Persistence — Job requires persistence in the face of obstacles.
- Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
- Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
- Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
- Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
- Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
- Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Wages & Employment Trends
|Median wages (2014)||$14.32 hourly, $29,790 annual|
|Employment (2012)||41,000 employees|
|Projected growth (2012-2022)||Little or no change (-2% to 2%)|
|Projected job openings (2012-2022)||8,600|
|Top industries (2012)|
Source: Bureau of Labor Statistics 2014 wage data and 2012-2022 employment projections . "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.
Job Openings on the Web
Sources of Additional Information
Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.
- Announcers . Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook, 2014-15 Edition.