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Summary Report for:
27-3011.00 - Radio and Television Announcers

Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

Sample of reported job titles: Anchor, Announcer, Host, Meteorologist, News Anchor, News Director, Program Director, Radio Announcer, Sports Director, Television News Anchor (TV News Anchor)

View report: Summary  Details  Custom

Tasks  |  Tools & Technology  |  Knowledge  |  Skills  |  Abilities  |  Work Activities  |  Detailed Work Activities  |  Work Context  |  Job Zone  |  Education  |  Credentials  |  Interests  |  Work Styles  |  Work Values  |  Related Occupations  |  Wages & Employment  |  Job Openings  |  Additional Information

Tasks

  • Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots. See more occupations related to this task.
  • Read news flashes to inform audiences of important events. See more occupations related to this task.
  • Identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs. See more occupations related to this task.
  • Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public. See more occupations related to this task.
  • Study background information to prepare for programs or interviews. See more occupations related to this task.
  • Comment on music and other matters, such as weather or traffic conditions. See more occupations related to this task.
  • Interview show guests about their lives, their work, or topics of current interest. See more occupations related to this task.
  • Discuss various topics over the telephone with viewers or listeners. See more occupations related to this task.
  • Host civic, charitable, or promotional events that are broadcast over television or radio. See more occupations related to this task.
  • Make promotional appearances at public or private events to represent their employers. See more occupations related to this task.
  • Operate control consoles. See more occupations related to this task.
  • Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience. See more occupations related to this task.
  • Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions. See more occupations related to this task.
  • Record commercials for later broadcast. See more occupations related to this task.
  • Locate guests to appear on talk or interview shows. See more occupations related to this task.
  • Describe or demonstrate products that viewers may purchase through specific shows or in stores. See more occupations related to this task.
  • Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes. See more occupations related to this task.
  • Attend press conferences to gather information for broadcast. See more occupations related to this task.
  • Provide commentary and conduct interviews during sporting events, parades, conventions, or other events. See more occupations related to this task.
  • Give network cues permitting selected stations to receive programs. See more occupations related to this task.

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Tools & Technology

Tools used in this occupation:

  • Audio mixing consoles — Mixing desks See more occupations related to this tool.
  • Audio turntable — Record turntables See more occupations related to this tool.
  • Compact disk players or recorders — Compact disk CD players See more occupations related to this tool.
  • Desktop computers See more occupations related to this tool.
  • Digital voice recorders — Digital audio recorders See more occupations related to this tool.
  • Earphone — Earpieces See more occupations related to this tool.
  • Headphones — Headsets See more occupations related to this tool.
  • Media control systems — Audio control consoles; Audio playback equipment See more occupations related to this tool.
  • Microphone stand — Microphone stands See more occupations related to this tool.
  • Microphones — Headset microphones See more occupations related to this tool.
  • Mobile phones — Smart phones See more occupations related to this tool.
  • Notebook computers — Laptop computers See more occupations related to this tool.
  • Personal computers See more occupations related to this tool.
  • Special purpose telephones — Multi-line telephone systems See more occupations related to this tool.
  • Tablet computers See more occupations related to this tool.
  • Touch screen monitors — Touch screen computer monitors See more occupations related to this tool.
  • Visual presenters — Teleprompters See more occupations related to this tool.

Technology used in this occupation:

  • Analytical or scientific software — Statistical processing software See more occupations related to this technology.
  • Data base user interface and query software — Database software; Program logging software See more occupations related to this technology.
  • Enterprise resource planning ERP software — Dalet Digital Media Systems Dalet Media Life See more occupations related to this technology.
  • Internet browser software — Web browser software See more occupations related to this technology.
  • Music or sound editing software — Adobe Systems Adobe Audition; Audion Laboratories VoxPro; Avid Technology Pro Tools See more occupations related to this technology.
  • Spreadsheet software — Microsoft Excel See more occupations related to this technology.
  • Word processing software — Burli Software Burli Newsroom System; Microsoft Word See more occupations related to this technology.

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Knowledge

  • Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. See more occupations related to this knowledge.
  • English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. See more occupations related to this knowledge.
  • Telecommunications — Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems. See more occupations related to this knowledge.
  • Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. See more occupations related to this knowledge.
  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. See more occupations related to this knowledge.

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Skills

  • Speaking — Talking to others to convey information effectively. See more occupations related to this skill.
  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. See more occupations related to this skill.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. See more occupations related to this skill.
  • Reading Comprehension — Understanding written sentences and paragraphs in work related documents. See more occupations related to this skill.
  • Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do. See more occupations related to this skill.
  • Time Management — Managing one's own time and the time of others. See more occupations related to this skill.
  • Writing — Communicating effectively in writing as appropriate for the needs of the audience. See more occupations related to this skill.
  • Coordination — Adjusting actions in relation to others' actions. See more occupations related to this skill.
  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one. See more occupations related to this skill.
  • Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making. See more occupations related to this skill.
  • Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. See more occupations related to this skill.
  • Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. See more occupations related to this skill.

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Abilities

  • Oral Expression — The ability to communicate information and ideas in speaking so others will understand. See more occupations related to this ability.
  • Speech Clarity — The ability to speak clearly so others can understand you. See more occupations related to this ability.
  • Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences. See more occupations related to this ability.
  • Written Comprehension — The ability to read and understand information and ideas presented in writing. See more occupations related to this ability.
  • Speech Recognition — The ability to identify and understand the speech of another person. See more occupations related to this ability.
  • Written Expression — The ability to communicate information and ideas in writing so others will understand. See more occupations related to this ability.
  • Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. See more occupations related to this ability.
  • Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). See more occupations related to this ability.
  • Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). See more occupations related to this ability.
  • Near Vision — The ability to see details at close range (within a few feet of the observer). See more occupations related to this ability.
  • Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense. See more occupations related to this ability.
  • Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. See more occupations related to this ability.
  • Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). See more occupations related to this ability.
  • Memorization — The ability to remember information such as words, numbers, pictures, and procedures. See more occupations related to this ability.
  • Selective Attention — The ability to concentrate on a task over a period of time without being distracted. See more occupations related to this ability.

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Work Activities

  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources. See more occupations related to this activity.
  • Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. See more occupations related to this activity.
  • Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. See more occupations related to this activity.
  • Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. See more occupations related to this activity.
  • Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. See more occupations related to this activity.
  • Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. See more occupations related to this activity.
  • Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. See more occupations related to this activity.
  • Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job. See more occupations related to this activity.
  • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time. See more occupations related to this activity.
  • Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used. See more occupations related to this activity.
  • Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. See more occupations related to this activity.
  • Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. See more occupations related to this activity.
  • Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. See more occupations related to this activity.
  • Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems. See more occupations related to this activity.
  • Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work. See more occupations related to this activity.
  • Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. See more occupations related to this activity.
  • Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people. See more occupations related to this activity.
  • Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others. See more occupations related to this activity.
  • Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them. See more occupations related to this activity.
  • Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions. See more occupations related to this activity.

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Detailed Work Activities

  • Promote products, activities, or organizations. See more occupations related to this activity.
  • Edit written materials. See more occupations related to this activity.
  • Determine presentation subjects or content. See more occupations related to this activity.
  • Report news to the public. See more occupations related to this activity.
  • Gather information for news stories. See more occupations related to this activity.
  • Operate control consoles for sound, lighting or video. See more occupations related to this activity.
  • Maintain logs of production activities. See more occupations related to this activity.
  • Coordinate logistics for productions or events. See more occupations related to this activity.
  • Operate communications, transmissions, or broadcasting equipment. See more occupations related to this activity.
  • Inform viewers, listeners, or audiences. See more occupations related to this activity.
  • Host events. See more occupations related to this activity.
  • Perform for recordings. See more occupations related to this activity.
  • Interview others for news or entertainment purposes. See more occupations related to this activity.

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Work Context

  • Telephone — 78% responded “Every day.” See more occupations related to this work context.
  • Indoors, Environmentally Controlled — 78% responded “Every day.” See more occupations related to this work context.
  • Time Pressure — 66% responded “Every day.” See more occupations related to this work context.
  • Frequency of Decision Making — 74% responded “Every day.” See more occupations related to this work context.
  • Contact With Others — 63% responded “Constant contact with others.” See more occupations related to this work context.
  • Freedom to Make Decisions — 52% responded “A lot of freedom.” See more occupations related to this work context.
  • Face-to-Face Discussions — 53% responded “Every day.” See more occupations related to this work context.
  • Structured versus Unstructured Work — 47% responded “A lot of freedom.” See more occupations related to this work context.
  • Importance of Being Exact or Accurate — 47% responded “Extremely important.” See more occupations related to this work context.
  • Public Speaking — 54% responded “Every day.” See more occupations related to this work context.
  • Electronic Mail — 59% responded “Every day.” See more occupations related to this work context.
  • Work With Work Group or Team — 52% responded “Extremely important.” See more occupations related to this work context.
  • Impact of Decisions on Co-workers or Company Results — 51% responded “Important results.” See more occupations related to this work context.
  • Deal With External Customers — 46% responded “Extremely important.” See more occupations related to this work context.
  • Spend Time Sitting — 38% responded “More than half the time.” See more occupations related to this work context.
  • Letters and Memos — 48% responded “Once a week or more but not every day.” See more occupations related to this work context.
  • Level of Competition — 38% responded “Highly competitive.” See more occupations related to this work context.
  • Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — 41% responded “Continually or almost continually.” See more occupations related to this work context.
  • Coordinate or Lead Others — 26% responded “Very important.” See more occupations related to this work context.
  • Frequency of Conflict Situations — 31% responded “Once a month or more but not every week.” See more occupations related to this work context.
  • Physical Proximity — 28% responded “Moderately close (at arm's length).” See more occupations related to this work context.
  • Duration of Typical Work Week — 42% responded “More than 40 hours.” See more occupations related to this work context.
  • Importance of Repeating Same Tasks — 28% responded “Very important.” See more occupations related to this work context.
  • Responsibility for Outcomes and Results — 27% responded “Moderate responsibility.” See more occupations related to this work context.

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Job Zone

Title Job Zone Three: Medium Preparation Needed
Education Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
Related Experience Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.
Job Training Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
Job Zone Examples These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include food service managers, electricians, agricultural technicians, legal secretaries, occupational therapy assistants, and medical assistants.
SVP Range (6.0 to < 7.0)

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Education


Percentage of Respondents
Education Level Required
36   Bachelor's degree
27   High school diploma or equivalent Help
13   Some college, no degree

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Credentials

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Interests

Interest code: AES

  • Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules. See more occupations related to this interest.
  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business. See more occupations related to this interest.
  • Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others. See more occupations related to this interest.

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Work Styles

  • Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations. See more occupations related to this work style.
  • Integrity — Job requires being honest and ethical. See more occupations related to this work style.
  • Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations. See more occupations related to this work style.
  • Initiative — Job requires a willingness to take on responsibilities and challenges. See more occupations related to this work style.
  • Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. See more occupations related to this work style.
  • Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. See more occupations related to this work style.
  • Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace. See more occupations related to this work style.
  • Attention to Detail — Job requires being careful about detail and thorough in completing work tasks. See more occupations related to this work style.
  • Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. See more occupations related to this work style.
  • Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. See more occupations related to this work style.
  • Persistence — Job requires persistence in the face of obstacles. See more occupations related to this work style.
  • Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. See more occupations related to this work style.
  • Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job. See more occupations related to this work style.
  • Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. See more occupations related to this work style.
  • Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction. See more occupations related to this work style.
  • Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems. See more occupations related to this work style.

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Work Values

  • Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. See more occupations related to this work value.
  • Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status. See more occupations related to this work value.
  • Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. See more occupations related to this work value.

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Related Occupations

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Wages & Employment Trends

Median wages (2014) $14.32 hourly, $29,790 annual
State wages Local Salary Info
 
Employment (2012) 41,000 employees
Projected growth (2012-2022) Little or no change (-2% to 2%) Little or no change (-2% to 2%)
Projected job openings (2012-2022) 8,600
State trends Employment Trends
 
Top industries (2012)

Source: Bureau of Labor Statistics 2014 wage data external site and 2012-2022 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

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Sources of Additional Information

Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

  • Announcers external site. Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook, 2014-15 Edition.

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