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Summary Report for:
15-1199.10 - Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

This title represents an occupation for which data collection is currently underway.

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Tasks  |  Tools & Technology  |  Credentials  |  Interests  |  Work Values  |  Wages & Employment  |  Job Openings

Tasks

  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Assist in the development of online transactional or security policies.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.
  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Conduct financial modeling for online marketing programs or Web site revenue forecasting.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

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Tools & Technology

Tools used in this occupation:

Computer servers — Domain name servers DNS
Desktop computers
Personal computers
Teleconference equipment — Teleconferencing equipment
Videoconferencing systems — Videoconferencing equipment

Technology used in this occupation:

Business intelligence and data analysis software — Atlas Search; Conductor Searchlight; IBM Coremetrics software; Searchmetrics Suite
Data base user interface and query software — Google; Kanoodle; Microsoft Access
Electronic mail software — Email software; Microsoft Outlook
Web page creation and editing software — Facebook *; Google Webmaster Tools; LinkedIn *; WordPress *
Web platform development software — Hypertext markup language HTML; JavaScript; SEOmoz; SyCara software

* Software developed by a government agency and/or distributed as freeware or shareware.

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Credentials

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Interests

Interest code: EIC

Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

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Work Values

Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

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Wages & Employment Trends

Median wages data collected from Computer Occupations, All Other.
Employment data collected from Computer Occupations, All Other.
Industry data collected from Computer Occupations, All Other.

Median wages (2013) $39.59 hourly, $82,340 annual
State wages Local Salary Info
 
Employment (2012) 206,000 employees
Projected growth (2012-2022) Slower than average (3% to 7%) Slower than average (3% to 7%)
Projected job openings (2012-2022) 40,200
State trends Employment Trends
 
Top industries (2012)

Source: Bureau of Labor Statistics 2013 wage data external site and 2012-2022 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

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