Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.
Sample of reported job titles:
UI Developer (User Interface Developer), UX Developer (User Experience Developer), UX Engineer (User Experience Engineer), Web Administration Coordinator (Web Admin Coordinator), Web Architect, Web Content Developer, Web Content Specialist, Web Design Specialist, Web Designer, Webmaster
Also see: Video Game Designers
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Tasks
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Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.
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Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
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Write supporting code for Web applications or Web sites.
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Perform Web site tests according to planned schedules, or after any Web site or product revision.
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Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.
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Develop new visual design concepts and modify concepts based on stakeholder feedback.
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Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
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Respond to user email inquiries, or set up automated systems to send responses.
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Conduct user research to determine design requirements and analyze user feedback to improve design quality.
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Perform or direct Web site updates.
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Identify or maintain links to and from other Web sites and check links to ensure proper functioning.
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Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.
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Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.
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Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.
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Develop and document style guidelines for Web site content.
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Select programming languages, design tools, or applications.
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Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
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Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.
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Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.
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Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.
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Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.
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Research, document, rate, or select alternatives for Web architecture or technologies.
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Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.
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Create Web models or prototypes that include physical, interface, logical, or data models.
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Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.
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Document technical factors such as server load, bandwidth, database performance, and browser and device types.
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Develop or implement procedures for ongoing Web site revision.
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Register Web sites with search engines to increase Web site traffic.
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Create searchable indices for Web page content.
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Develop system interaction or sequence diagrams.
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Optimize webpages for search engine rankings.
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Work Activities
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Working with Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
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Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
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Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
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Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
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Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
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Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
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Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
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Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
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Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
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Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
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Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
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Monitoring Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
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Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
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Judging the Qualities of Objects, Services, or People — Assessing the value, importance, or quality of things or people.
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Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
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Communicating with People Outside the Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
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Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
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Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
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Providing Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
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Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
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Detailed Work Activities
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Collaborate with others to resolve information technology issues.
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Resolve computer software problems.
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Troubleshoot issues with computer applications or systems.
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Design websites or web applications.
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Write computer programming code.
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Test software performance.
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Collaborate with others to determine design specifications or details.
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Collaborate with others to develop or implement marketing strategies.
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Prepare graphics or other visual representations of information.
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Implement design or process improvements.
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Update knowledge about emerging industry or technology trends.
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Provide customer service to clients or users.
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Develop models of information or communications systems.
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Analyze operational data to evaluate operations, processes or products.
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Gather customer or product information to determine customer needs.
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Create images or other visual displays.
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Develop detailed project plans.
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Supervise information technology personnel.
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Develop specifications or procedures for website development or maintenance.
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Conduct research to gain information about products or processes.
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Document design or development procedures.
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Provide technical support for computer network issues.
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Write reports or evaluations.
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Develop testing routines or procedures.
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Document network-related activities or tasks.
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Develop diagrams or flow charts of system operation.
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Work Context
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E-Mail — 93% responded “Every day.”
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Work With or Contribute to a Work Group or Team — 81% responded “Extremely important.”
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Spend Time Sitting — 69% responded “Continually or almost continually.”
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Contact With Others — 32% responded “Contact with others most of the time.”
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Importance of Being Exact or Accurate — 67% responded “Extremely important.”
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Determine Tasks, Priorities and Goals
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Telephone Conversations — 34% responded “Once a week or more but not every day.”
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Freedom to Make Decisions
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Time Pressure — 53% responded “Every day.”
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Face-to-Face Discussions with Individuals and Within Teams — 25% responded “Once a year or more but not every month.”
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Impact of Decisions on Co-workers or Company Results — 46% responded “Important results.”
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Frequency of Decision Making — 32% responded “Once a month or more but not every week.”
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Coordinate or Lead Others in Accomplishing Work Activities — 52% responded “Very important.”
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Deal With External Customers or the Public in General — 16% responded “Fairly important.”
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Importance of Repeating Same Tasks — 31% responded “Not important at all.”
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Level of Competition — 69% responded “Moderately competitive.”
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Job Zone
- Title
- Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Related Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Job Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
- Job Zone Examples
- Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
- SVP Range
- (7.0 to < 8.0)
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Training & Credentials
- State training
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- Local training
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- Certifications
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Apprenticeship Opportunities
Example apprenticeship titles for this occupation:
- Digital Accessibility Technician (Nof)
- User Experience Designer
- User Experience Designer (Nof)
- Web & Digital Interface Designer (Nof)
Specific title(s) listed above are vetted by industry and approved by the U.S. Department of Labor for use in a Registered Apprenticeship Program.
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Software Skills
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Business intelligence and data analysis software — IBM Cognos Impromptu; Oracle Business Intelligence Enterprise Edition; Qlik Tech QlikView; Tableau
Hot Technology ; 1 more
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Cloud-based data access and sharing software — Dropbox; Google Drive; Slack
Hot Technology
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Communications server software — IBM Domino
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Computer based training software — Moodle
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Content workflow software — Atlassian JIRA

; Sitecore CMS
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Customer relationship management CRM software — Oracle Eloqua; Salesforce software
Hot Technology
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Data base reporting software — Microsoft SQL Server Reporting Services SSRS
Hot Technology ; SAP Crystal Reports
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Desktop communications software — Skype
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Desktop publishing software — Adobe InDesign
Hot Technology ; Microsoft Publisher
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Electronic mail software — IBM Notes
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Enterprise application integration software — Common gateway interface CGI; Extensible markup language XML
Hot Technology ; IBM InfoSphere DataStage; Microsoft SQL Server Integration Services SSIS
Hot Technology ; 3 more
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Enterprise system management software — IBM Power Systems software
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Financial analysis software — Delphi Technology
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Graphical user interface development software — Figma

; Salesforce Visualforce
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Graphics or photo imaging software — Adobe Creative Cloud software

; Adobe Illustrator

; JamBoard; Trimble SketchUp Pro
Hot Technology ; 3 more
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Industrial control software — Chatbot software
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Instant messaging software — Blink
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Metadata management software — Quest Erwin Data Modeler
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Multi-media educational software — Nearpod
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Network monitoring software — Nagios; Wireshark
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Portal server software — Apache HTTP Server
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Presentation software — Apple Keynote; Google Slides
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Process mapping and design software — InVision software; Microsoft Visio
Hot Technology
-
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Requirements analysis and system architecture software — Unified modeling language UML
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Sales and marketing software — Google Ads; HubSpot software
Hot Technology
-
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Storage networking software — Amazon Simple Storage Service S3
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Transaction security and virus protection software — NortonLifeLock cybersecurity software
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Transaction server software — Customer information control system CICS; Microsoft Internet Information Services (IIS)
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Video conferencing software — Cisco Webex
Hot Technology ; Google Meet
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Video creation and editing software — Adobe After Effects
Hot Technology ; Flipgrid; Screencastify; YouTube
; 3 more
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Web page creation and editing software — Adobe Dreamweaver; Axure RP; Google Sites; Social media sites
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Word processing software — 3M Post-it App; Evernote; Google Docs
Hot Technology
Hot Technologies are requirements most frequently included across all employer job postings.
In Demand skills are frequently included in employer job postings for this occupation.
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Essential Skills
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Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
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Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
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Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
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Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
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Speaking — Talking to others to convey information effectively.
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Writing — Communicating effectively in writing as appropriate for the needs of the audience.
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Transferable Skills
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Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
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Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
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Programming — Writing computer programs for various purposes.
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Operations Analysis — Analyzing needs and product requirements to create a design.
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Time Management — Managing one's own time and the time of others.
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Knowledge
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Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
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English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
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Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
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Education
How much education does a new hire need to perform a job in this occupation? Respondents said:
-
responded:
Bachelor’s degree required
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responded:
Post-baccalaureate certificate required
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responded:
Associate’s degree or other 2-year degree required
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Abilities
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Written Comprehension — The ability to read and understand information and ideas presented in writing.
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Near Vision — The ability to see details at close range (within a few feet of the observer).
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Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
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Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
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Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
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Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
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Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
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Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
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Written Expression — The ability to communicate information and ideas in writing so others will understand.
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Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
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Speech Recognition — The ability to identify and understand the speech of another person.
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Flexibility of Closure — The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
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Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
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Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
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Selective Attention — The ability to concentrate on a task over a period of time without being distracted.
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Speech Clarity — The ability to speak clearly so others can understand you.
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Interests
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Investigative — Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.
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Artistic — Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.
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Applied Arts and Design — Work involves applying artistic principles to the design and creation of various objects and materials.
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Visual Arts — Work involves creating original visual artwork for a variety of media and purposes using various techniques and software.
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Conventional — Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
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Information Technology — Work involves designing, developing, testing, and maintaining computer software, hardware, networks, and systems.
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Work Styles
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Innovation — A tendency to be inventive, to be imaginative, and to adopt new perspectives on ways to accomplish work.
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Adaptability — A tendency to be open to and comfortable with change, new experiences, or ideas at work.
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Intellectual Curiosity — A tendency to seek out and acquire new work-related knowledge and obtain a deep understanding of work-related subjects.
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Attention to Detail — A tendency to be detail-oriented, organized, and thorough in completing work.
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Dependability — A tendency to be reliable, responsible, and consistent in meeting work-related obligations.
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Wages & Employment Trends
- Median wages (2025)
- $50.00 hourly, $104,000 annual
- State wages
-
- Local wages
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- Employment (2025)
- 132,700 employees
- Projected growth (2025-2035)
-
Faster than average (5% to 6%)
- Projected job openings (2025-2035)
- 8,300
- State trends
-
- Top industries (2025)
-
Source: Bureau of Labor Statistics 2025 wage data
external site and 2025-2035 employment projections
external site.
“Projected growth” represents the estimated change in total employment over the projections period (2025-2035). “Projected job openings” represent openings due to growth and replacement.
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Job Openings on the Web
- State job openings
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- Local job openings
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Professional Associations
Disclaimer:
Sources are listed to provide additional information on related jobs, specialties, and/or industries.
Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.
Actively assisted with the O*NET data collection, helping to identify occupational experts who can be surveyed about their work in the occupation.
View the list of Allies
National Associations
Accreditation, Certification, & Unions
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