Summary Report for:
15-1199.10 - Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
The occupation code you requested, 15-1099.12 (Electronic Commerce Specialists), is no longer in use. In the future, please use 15-1199.10 (Search Marketing Strategists) instead.
This title represents an occupation for which data collection is currently underway.
Tasks | Wages & Employment | Additional Information
Tasks
- Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.
- Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
Wages & Employment Trends
National
Median wages data collected from Computer Occupations, All Other*.
Employment data collected from Computer Specialists, All Other.
Industry data collected from Computer Specialists, All Other.
| Median wages (2010) | $38.10 hourly, $79,240 annual |
| Employment (2008) | 209,000 employees |
| Projected growth (2008-2018) | 
Average (7% to 13%)
|
| Projected job openings (2008-2018) | 72,600 |
| Top industries (2008) |
State & National
Source: Bureau of Labor Statistics 2010 wage data
and 2008-2018 employment projections
.
"Projected growth" represents the estimated change in total employment over the projections period (2008-2018). "Projected job openings" represent openings due to growth and replacement.
Sources of Additional Information
Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.
- Computer network, systems, and database administrators
. Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook, 2010-11 Edition.