Summary Report for:
27-1026.00 - Merchandise Displayers and Window Trimmers
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
Sample of reported job titles: Decorator, Display Associate, Display Decorator, Display Specialist, In-Store Marketing Associate, Merchandiser, Visual Manager, Visual Merchandiser (VM), Visual Merchandising Manager, Visual Merchandising Specialist
Tasks | Tools & Technology | Knowledge | Skills | Abilities | Work Activities | Detailed Work Activities | Work Context | Job Zone | Education | Credentials | Interests | Work Styles | Work Values | Related Occupations | Wages & Employment | Job Openings
- Take photographs of displays or signage.
- Plan commercial displays to entice and appeal to customers.
- Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
- Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
- Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.
- Develop ideas or plans for merchandise displays or window decorations.
- Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.
- Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.
- Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.
- Collaborate with others to obtain products or other display items.
- Use computers to produce signage.
- Dress mannequins for displays.
- Maintain props and mannequins, inspecting them for imperfections and applying preservative coatings as necessary.
- Select themes, lighting, colors, or props to be used.
- Attend training sessions or corporate planning meetings to obtain new ideas for product launches.
- Instruct sales staff in color coordination of clothing racks or counter displays.
- Store, pack, and maintain records of props and display items.
- Prepare sketches, floor plans, or models of proposed displays.
- Cut out designs on cardboard, hardboard, or plywood, according to motif of event.
- Install booths, exhibits, displays, carpets, or drapes, as guided by floor plan of building or specifications.
- Install decorations, such as flags, banners, festive lights, or bunting on or in building, street, exhibit hall, or booth.
Tools & Technology
Tools used in this occupation:
- Air brushes
- Claw hammer — Claw hammers
- Desktop computers
- Digital cameras
- Domestic sewing machines — Sewing machines
- Glue guns
- Hammers — Tack hammers
- Locking pliers
- Paint brushes — Artists' brushes
- Personal computers
- Power drills
- Power nail guns — Tacker guns
- Power saws — Tile saws
- Power staple guns — Power staplers
- Saws — Hand saws
- Screwdrivers — Phillips head screwdrivers; Straight screwdrivers
- Shears — Scissors
- Utility knives
Technology used in this occupation:
- Computer aided design CAD software — Autodesk AutoCAD software
- Data base user interface and query software — Data entry software
- Electronic mail software — Email software; IBM Lotus Notes; Microsoft Outlook
- Graphics or photo imaging software — Adobe Systems Adobe Illustrator; Graphics software
- Internet browser software — Microsoft Internet Explorer *; Netscape Navigator
- Inventory management software — Inventory control systems
- Office suite software — Microsoft Office software
- Spreadsheet software — Microsoft Excel
- Word processing software — Microsoft Word
* Software developed by a government agency and/or distributed as freeware or shareware.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Design — Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking — Talking to others to convey information effectively.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
- Time Management — Managing one's own time and the time of others.
- Coordination — Adjusting actions in relation to others' actions.
- Visualization — The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Speech Clarity — The ability to speak clearly so others can understand you.
- Extent Flexibility — The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
- Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
- Speech Recognition — The ability to identify and understand the speech of another person.
- Arm-Hand Steadiness — The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
- Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Manual Dexterity — The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
- Near Vision — The ability to see details at close range (within a few feet of the observer).
- Trunk Strength — The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without 'giving out' or fatiguing.
- Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Finger Dexterity — The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
- Gross Body Coordination — The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
- Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Static Strength — The ability to exert maximum muscle force to lift, push, pull, or carry objects.
- Visual Color Discrimination — The ability to match or detect differences between colors, including shades of color and brightness.
- Far Vision — The ability to see details at a distance.
- Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Multilimb Coordination — The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
- Stamina — The ability to exert yourself physically over long periods of time without getting winded or out of breath.
- Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
- Written Expression — The ability to communicate information and ideas in writing so others will understand.
- Handling and Moving Objects — Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
- Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
- Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
- Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Performing General Physical Activities — Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
- Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
- Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Detailed Work Activities
- Construct distinctive physical objects for artistic, functional, or commercial purposes.
- Draw detailed or technical illustrations.
- Operate still or video cameras or related equipment.
- Develop artistic or design concepts for decoration, exhibition, or commercial purposes.
- Select materials or props.
- Apply finishes to artwork, crafts, or displays.
- Discuss production content and progress with others.
- Maintain inventories of materials, equipment, or products.
- Develop promotional strategies or plans.
- Collaborate with others in marketing activities.
- Monitor current trends.
- Maintain records, documents, or other files.
- Build models, patterns, or templates.
- Arrange artwork, products, or props.
- Train others on work processes.
- Face-to-Face Discussions — 96% responded “Every day.”
- Frequency of Decision Making — 89% responded “Every day.”
- Contact With Others
- Exposed to Contaminants — 75% responded “Every day.”
- Telephone — 69% responded “Every day.”
- Time Pressure — 70% responded “Every day.”
- Work With Work Group or Team
- Spend Time Walking and Running — 63% responded “Continually or almost continually.”
- Deal With External Customers
- Impact of Decisions on Co-workers or Company Results — 59% responded “Very important results.”
- Structured versus Unstructured Work — 12% responded “Limited freedom.”
- Duration of Typical Work Week — 71% responded “More than 40 hours.”
- Freedom to Make Decisions — 67% responded “Some freedom.”
- Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — 63% responded “Continually or almost continually.”
- Importance of Being Exact or Accurate — 27% responded “Important.”
- Indoors, Environmentally Controlled — 14% responded “Never.”
- Physical Proximity — 33% responded “Very close (near touching).”
- Spend Time Bending or Twisting the Body — 26% responded “More than half the time.”
- Spend Time Making Repetitive Motions — 23% responded “Less than half the time.”
- Spend Time Standing — 40% responded “Continually or almost continually.”
- Cramped Work Space, Awkward Positions — 49% responded “Every day.”
- Spend Time Kneeling, Crouching, Stooping, or Crawling — 30% responded “Less than half the time.”
- Coordinate or Lead Others — 13% responded “Very important.”
- Frequency of Conflict Situations — 51% responded “Once a month or more but not every week.”
- Responsible for Others' Health and Safety — 26% responded “Moderate responsibility.”
- Deal With Unpleasant or Angry People — 50% responded “Once a month or more but not every week.”
- Level of Competition — 24% responded “Extremely competitive.”
- Letters and Memos — 53% responded “Once a week or more but not every day.”
- Responsibility for Outcomes and Results — 25% responded “High responsibility.”
- Exposed to High Places — 32% responded “Never.”
- Consequence of Error — 19% responded “Not serious at all.”
- Outdoors, Exposed to Weather — 28% responded “Never.”
- Spend Time Climbing Ladders, Scaffolds, or Poles — 42% responded “Less than half the time.”
|Title||Job Zone Two: Some Preparation Needed|
|Education||These occupations usually require a high school diploma.|
|Related Experience||Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.|
|Job Training||Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.|
|Job Zone Examples||These occupations often involve using your knowledge and skills to help others. Examples include sheet metal workers, forest fire fighters, customer service representatives, physical therapist aides, salespersons (retail), and tellers.|
|SVP Range||(4.0 to < 6.0)|
Percentage of Respondents
|Education Level Required|
|77||High school diploma or equivalent|
|12||Some college, no degree|
|4||Less than high school diploma|
Interest code: AER
- Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
- Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
- Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
- Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
- Initiative — Job requires a willingness to take on responsibilities and challenges.
- Integrity — Job requires being honest and ethical.
- Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
- Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
- Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
- Persistence — Job requires persistence in the face of obstacles.
- Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
- Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
- Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Wages & Employment Trends
|Median wages (2014)||$12.78 hourly, $26,590 annual|
|Employment (2012)||99,000 employees|
|Projected growth (2012-2022)||Average (8% to 14%)|
|Projected job openings (2012-2022)||36,100|
|Top industries (2012)|
Source: Bureau of Labor Statistics 2014 wage data and 2012-2022 employment projections . "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.