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Summary Report for:
41-9011.00 - Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Sample of reported job titles: Brand Ambassador, Demo Specialist, Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator

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Tasks  |  Technology Skills  |  Tools Used  |  Knowledge  |  Skills  |  Abilities  |  Work Activities  |  Detailed Work Activities  |  Work Context  |  Job Zone  |  Education  |  Credentials  |  Interests  |  Work Styles  |  Work Values  |  Related Occupations  |  Wages & Employment  |  Job Openings

Tasks

  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Sell products being promoted and keep records of sales.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Suggest specific product purchases to meet customers' needs.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Identify interested and qualified customers to provide them with additional information.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Transport, assemble, and disassemble materials used in presentations.
  • Practice demonstrations to ensure that they will run smoothly.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Instruct customers in alteration of products.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Prepare or alter presentation contents to target specific audiences.
  • Stock shelves with products.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Train demonstrators to present a company's products or services.
  • Recommend product or service improvements to employers.
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
  • Write articles or pamphlets about products.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.

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Technology Skills

  • Electronic mail software — Email software
  • Internet browser software — Web browser software
  • Office suite software — Microsoft Office
  • Presentation software — Microsoft PowerPoint Hot technology
  • Spreadsheet software — Microsoft Excel Hot technology
  • Web platform development software — Hypertext markup language HTML Hot technology
  • Word processing software — Microsoft Word

Hot technology Hot Technology — a technology requirement frequently included in employer job postings.

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Tools Used

  • Bar code reader equipment — Barcode scanners
  • Cappuccino or espresso machines — Espresso makers
  • Desktop computers
  • Digital cameras
  • Domestic coffee makers
  • Domestic electric skillets
  • Domestic toaster ovens
  • Personal computers
  • Pocket calculator — Handheld calculators

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Knowledge

  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Food Production — Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
  • Public Safety and Security — Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

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Skills

  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking — Talking to others to convey information effectively.
  • Persuasion — Persuading others to change their minds or behavior.
  • Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
  • Service Orientation — Actively looking for ways to help people.
  • Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination — Adjusting actions in relation to others' actions.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
  • Time Management — Managing one's own time and the time of others.
  • Writing — Communicating effectively in writing as appropriate for the needs of the audience.

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Abilities

  • Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity — The ability to speak clearly so others can understand you.
  • Speech Recognition — The ability to identify and understand the speech of another person.
  • Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
  • Near Vision — The ability to see details at close range (within a few feet of the observer).
  • Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Selective Attention — The ability to concentrate on a task over a period of time without being distracted.
  • Written Comprehension — The ability to read and understand information and ideas presented in writing.
  • Written Expression — The ability to communicate information and ideas in writing so others will understand.

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Work Activities

  • Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
  • Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
  • Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
  • Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Inspecting Equipment, Structures, or Material — Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.
  • Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Performing General Physical Activities — Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
  • Handling and Moving Objects — Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
  • Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
  • Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
  • Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.

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Detailed Work Activities

  • Distribute promotional literature or samples to customers.
  • Maintain records of sales or other business transactions.
  • Sell products or services.
  • Demonstrate products to consumers.
  • Clean work areas.
  • Explain technical product or service information to customers.
  • Recommend products or services to customers.
  • Study product information to acquire professional knowledge.
  • Identify potential customers.
  • Set up merchandise displays.
  • Answer customer questions about goods or services.
  • Gather customer or product information to determine customer needs.
  • Advise customers on the use of products or services.
  • Develop content for sales presentations or other materials.
  • Stock products or parts.
  • Deliver promotional presentations to current or prospective customers.
  • Train sales personnel.
  • Contact current or potential customers to promote products or services.
  • Model cosmetics, clothing, or accessories.

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Work Context

  • Contact With Others — 89% responded “Constant contact with others.”
  • Spend Time Standing — 82% responded “Continually or almost continually.”
  • Deal With External Customers — 67% responded “Extremely important.”
  • Face-to-Face Discussions — 70% responded “Every day.”
  • Indoors, Environmentally Controlled — 66% responded “Every day.”
  • Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — 68% responded “Continually or almost continually.”
  • Freedom to Make Decisions — 50% responded “A lot of freedom.”
  • Time Pressure — 40% responded “Once a week or more but not every day.”
  • Work With Work Group or Team — 59% responded “Extremely important.”
  • Frequency of Decision Making — 19% responded “Never.”
  • Impact of Decisions on Co-workers or Company Results — 16% responded “Moderate results.”
  • Physical Proximity — 65% responded “Moderately close (at arm's length).”
  • Spend Time Making Repetitive Motions — 40% responded “Continually or almost continually.”
  • Electronic Mail — 18% responded “Never.”
  • Structured versus Unstructured Work — 23% responded “Very little freedom.”
  • Deal With Unpleasant or Angry People — 22% responded “Once a year or more but not every month.”
  • Importance of Being Exact or Accurate — 26% responded “Extremely important.”
  • Telephone — 28% responded “Once a month or more but not every week.”
  • Coordinate or Lead Others — 30% responded “Extremely important.”
  • Letters and Memos — 41% responded “Once a week or more but not every day.”
  • Level of Competition — 35% responded “Highly competitive.”
  • Public Speaking — 36% responded “Never.”

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Job Zone

Title Job Zone Two: Some Preparation Needed
Education These occupations usually require a high school diploma.
Related Experience Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.
Job Training Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.
Job Zone Examples These occupations often involve using your knowledge and skills to help others. Examples include orderlies, forest firefighters, customer service representatives, security guards, upholsterers, and tellers.
SVP Range (4.0 to < 6.0)

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Education


Percentage of Respondents
Education Level Required
64   High school diploma or equivalent Help
35   Less than high school diploma
1   Master's degree

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Credentials

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Interests

Interest code: ECR

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
  • Realistic — Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

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Work Styles

  • Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
  • Integrity — Job requires being honest and ethical.
  • Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
  • Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
  • Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
  • Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
  • Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
  • Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
  • Initiative — Job requires a willingness to take on responsibilities and challenges.
  • Persistence — Job requires persistence in the face of obstacles.
  • Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations.
  • Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.

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Work Values

  • Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
  • Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
  • Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

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Wages & Employment Trends

Median wages (2015) $11.99 hourly, $24,940 annual
State wages Local Salary Info
 
Employment (2014) 93,000 employees
Projected growth (2014-2024) Faster than average (9% to 13%) Faster than average (9% to 13%)
Projected job openings (2014-2024) 35,800
State trends Employment Trends
 
Top industries (2014)

Source: Bureau of Labor Statistics 2015 wage data external site and 2014-2024 employment projections external site. "Projected growth" represents the estimated change in total employment over the projections period (2014-2024). "Projected job openings" represent openings due to growth and replacement.

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Job Openings on the Web

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