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How do they match:
Advertising and Promotions Managers
1
O*NET-SOC Title
Advertising
and
Promotions
Managers
43
Alternate Occupation Titles
Advertising
Manager
Advertising
Account
Manager
Advertising
Account Executive
Advertising
Agency
Manager
Advertising
Campaign
Manager
Advertising
Coordinator
Advertising
Director
Advertising
Executive
Advertising
Operations
Manager
Advertising
Sales
Manager
Advertising
VP
Advertising
Vice President
Marketing
Manager
Marketing
and
Promotions
Manager
Marketing
Coordinator
Marketing
Director
Promotions
Manager
Promotions
Director
Promotions
Executive Producer
Promotions
VP
Promotions
Vice President
Account
Manager
Ad
Manager
Ad Account
Manager
Ad Agency
Manager
Ad Campaign
Manager
Ad Operations
Manager
Ad Sales
Manager
Brand
Manager
Campaign
Manager
Campaign Program
Manager
Circulation
Manager
Classified
Advertising
Manager
Classified Ad
Manager
Communications
Manager
Digital
Advertising
Manager
Digital
Advertising
Director
Digital
Marketing
Coordinator
Digital Ad
Manager
Media
Promoter
Online
Advertising
Director
Print Traffic
Manager
Sales
Promotion
Manager
1
O*NET-SOC Description
Plan, direct, or coordinate
advertising
policies
and
programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
19
Tasks
Manage
sales team, including setting goals, providing incentives,
and
evaluating employee performance.
Analyze
marketing
or sales trends to forecast future conditions.
Analyze the effectiveness of
marketing
tactics or channels.
Attend or participate in conferences, community events,
and
promotional
events related to products or technologies.
Confer with department heads or staff to discuss topics such as contracts, selection of
advertising
media, or product to be
advertised.
Coordinate with
marketing
team members, graphic artists,
and
other workers to develop
and
implement
marketing
programs.
Coordinate with the media to disseminate
advertising.
Develop communications materials,
advertisements
, presentations, or public relations initiatives to
promote
awareness of products
and
services.
Develop comprehensive
marketing
strategies, using knowledge of products
and
technologies,
markets
,
and
regulations.
Formulate plans to extend business with established accounts
and
to transact business as agent for
advertising
accounts.
Identify
and
develop contacts for
promotional
campaigns
and
industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Inspect layouts
and
advertising
copy,
and
edit scripts, audio, video,
and
other
promotional
material for adherence to specifications.
Maintain portfolios of
marketing
campaigns, strategies,
and
other
marketing
products or ideas.
Monitor
and
analyze sales
promotion
results to determine cost effectiveness of
promotion
campaigns.
Plan
and
execute
advertising
policies
and
strategies for organizations.
Plan
and
prepare
advertising
and
promotional
material to increase sales of products or services, working with customers, company officials, sales departments,
and
advertising
agencies.
Prepare
and
negotiate
advertising
and
sales contracts.
Represent company at trade association meetings to
promote
products.
Train
and
direct workers engaged in developing
and
producing
advertisements.
10
Detailed Work Activities
Manage
operations, research, or logistics projects.
Manage
organizational or project budgets.
Promote
products, services, or programs.
Analyze
market
research data.
Conduct
market
research.
Develop
marketing
plans or strategies for environmental initiatives.
Develop
marketing
plans or strategies.
Develop
promotional
materials.
Direct sales,
marketing
, or customer service activities.
Examine
marketing
materials to ensure compliance with policies or regulations.
Type a title or code for matches
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Search for keyword results
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Find Occupations
Bright Outlook
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All Occupations
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Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
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SOC
DOT
RAPIDS
ESCO
Sites
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U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
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How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
.
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