How do they match: Advertising and Promotions Managers

  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Contact organizations to explain services and facilities offered.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.