How do they match: Advertising and Promotions Managers

  • Sales Promotion Manager
  • Ad Sales Manager
  • Advertising Sales Manager

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Represent company at trade association meetings to promote products.
  • Analyze marketing or sales trends to forecast future conditions.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Prepare and negotiate advertising and sales contracts.

  • Represent the organization in external relations.
  • Develop promotional materials.
  • Direct sales, marketing, or customer service activities.
  • Examine marketing materials to ensure compliance with policies or regulations.
  • Negotiate sales or lease agreements for products or services.
  • Prepare financial documents, reports, or budgets.