How do they match: Advertising and Promotions Managers

  • Advertising and Promotions Managers

  • Advertising Vice President
  • Marketing and Promotions Manager
  • Promos Executive Producer
  • Promotions Executive Producer
  • Promotions Vice President

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Prepare and negotiate advertising and sales contracts.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Attend or participate in conferences, community events, and promotional events related to products or technologies.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
  • Direct and coordinate product research and development.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  • Represent company at trade association meetings to promote products.
  • Train and direct workers engaged in developing and producing advertisements.

  • Prepare financial documents, reports, or budgets.
  • Prepare operational budgets.
  • Negotiate sales or lease agreements for products or services.
  • Promote products, services, or programs.