How do they match: Advertising and Promotions Managers

  • Account Director
  • Ad Director
  • Advertising Director
  • Campaign Director
  • Campaign Program Manager
  • Client Services Director
  • Communications Director
  • Creative Services Director
  • Digital Advertising Director
  • Marketing Director
  • Media Director
  • Online Advertising Director
  • Promotions Director
  • Traffic Director

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Direct and coordinate product research and development.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
  • Train and direct workers engaged in developing and producing advertisements.

  • Direct financial operations.
  • Direct organizational operations, projects, or services.
  • Direct sales, marketing, or customer service activities.
  • Conduct employee training programs.
  • Coordinate special events or programs.
  • Evaluate program effectiveness.
  • Promote products, services, or programs.