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How do they match:
Advertising and Promotions Managers
1
O*NET-SOC Title
Advertising
and
Promotions
Managers
29
Alternate Occupation Titles
Account
Manager
Ad
Manager
Ad Account
Manager
Ad Agency
Manager
Ad Campaign
Manager
Ad Operations
Manager
Ad Sales
Manager
Advertising
Manager
Advertising Account
Manager
Advertising Agency
Manager
Advertising Campaign
Manager
Advertising Operations
Manager
Advertising Sales
Manager
Brand
Manager
Campaign
Manager
Campaign Program
Manager
Circulation
Manager
Classified Ad
Manager
Classified Advertising
Manager
Client
Services
Director
Communications
Manager
Creative
Services
Director
Digital Ad
Manager
Digital Advertising
Manager
Marketing
Manager
Marketing
and
Promotions
Manager
Print Traffic
Manager
Promotions
Manager
Sales Promotion
Manager
1
O*NET-SOC Description
Plan
, direct, or coordinate advertising policies
and
programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or
service
for a department, an entire organization, or on an account basis.
10
Tasks
Manage
sales team, including setting goals, providing incentives,
and
evaluating employee performance.
Plan
and
execute advertising policies
and
strategies for organizations.
Plan
and
prepare advertising
and
promotional material to increase sales of products or
services
, working with customers, company officials, sales departments,
and
advertising agencies.
Conduct research on consumer opinions
and
buying habits,
and
identify target audiences for products,
services
, or technologies.
Contact organizations to explain
services
and
facilities offered.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products
and
services.
Formulate
plans
to extend business with established accounts
and
to transact business as agent for advertising accounts.
Prepare budgets
and
submit estimates for program costs as part of campaign
plan
development.
Provide presentation
and
product demonstration support during the introduction of new products
and
services
to field staff
and
customers.
Read trade journals
and
professional literature to stay informed on trends, innovations,
and
changes that affect media
planning.
8
Detailed Work Activities
Manage
operations, research, or
logistics
projects.
Manage
organizational or project budgets.
Develop marketing
plans
or strategies for environmental initiatives.
Develop marketing
plans
or strategies.
Direct organizational operations, projects, or
services.
Direct sales, marketing, or customer
service
activities.
Negotiate sales or lease agreements for products or
services.
Promote products,
services
, or programs.
Type a title or code for matches
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Bright Outlook
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All Occupations
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Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
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Partner sites
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U.S. Department of Labor
Related Sites
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How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
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