How do they match: Advertising and Promotions Managers

  • Advertising and Promotions Managers

  • Campaign Program Manager
  • Marketing and Promotions Manager

  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
  • Contact organizations to explain services and facilities offered.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
  • Direct and coordinate product research and development.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Plan and execute advertising policies and strategies for organizations.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.

  • Analyze market research data.
  • Conduct employee training programs.
  • Conduct market research.
  • Coordinate special events or programs.
  • Evaluate program effectiveness.
  • Examine marketing materials to ensure compliance with policies or regulations.
  • Implement organizational process or policy changes.
  • Manage operations, research, or logistics projects.
  • Promote products, services, or programs.