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How do they match:
Advertising and Promotions Managers
1
O*NET-SOC Title
Advertising
and Promotions Managers
21
Alternate Occupation Titles
Advertising
Account Executive
Advertising
Account Manager
Advertising
Agency Manager
Advertising
Campaign Manager
Advertising
Coordinator
Advertising
Director
Advertising
Executive
Advertising
Manager
Advertising
Operations Manager
Advertising
Sales Manager
Advertising
VP
Advertising
Vice President
Marketing
Coordinator
Marketing
Director
Marketing
Manager
Marketing
and Promotions Manager
Classified
Advertising
Manager
Digital
Advertising
Director
Digital
Advertising
Manager
Digital
Marketing
Coordinator
Online
Advertising
Director
1
O*NET-SOC Description
Plan, direct, or coordinate
advertising
policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
14
Tasks
Analyze
marketing
or sales trends to forecast future conditions.
Analyze the effectiveness of
marketing
tactics or channels.
Confer with department heads or staff to discuss topics such as contracts, selection of
advertising
media, or product to be
advertised.
Coordinate with
marketing
team members, graphic artists, and other workers to develop and implement
marketing
programs.
Coordinate with the media to disseminate
advertising.
Develop communications materials,
advertisements
, presentations, or public relations initiatives to promote awareness of products and services.
Develop comprehensive
marketing
strategies, using knowledge of products and technologies,
markets
, and regulations.
Formulate plans to extend business with established accounts and to transact business as agent for
advertising
accounts.
Inspect layouts and
advertising
copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Maintain portfolios of
marketing
campaigns, strategies, and other
marketing
products or ideas.
Plan and execute
advertising
policies and strategies for organizations.
Plan and prepare
advertising
and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and
advertising
agencies.
Prepare and negotiate
advertising
and sales contracts.
Train and direct workers engaged in developing and producing
advertisements.
6
Detailed Work Activities
Analyze
market
research data.
Conduct
market
research.
Develop
marketing
plans or strategies for environmental initiatives.
Develop
marketing
plans or strategies.
Direct sales,
marketing
, or customer service activities.
Examine
marketing
materials to ensure compliance with policies or regulations.
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Home
Find Occupations
Bright Outlook
Career Cluster
Hot Technology
Industry
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Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
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