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How do they match:
Advertising and Promotions Managers
3
Alternate Occupation Titles
Group
Supervisor
Promos Executive
Producer
Promotions Executive
Producer
1
O*NET-SOC Description
Plan, direct, or coordinate advertising policies and programs or
produce
collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a
product
or service for a department, an entire organization, or on an account basis.
11
Tasks
Attend or participate in conferences, community events, and promotional events related to
products
or technologies.
Conduct research on consumer opinions and buying habits, and identify target audiences for
products
, services, or technologies.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or
product
to be advertised.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of
products
and services.
Develop comprehensive marketing strategies, using knowledge of
products
and technologies, markets, and regulations.
Direct and coordinate
product
research and development.
Maintain portfolios of marketing campaigns, strategies, and other marketing
products
or ideas.
Plan and prepare advertising and promotional material to increase sales of
products
or services, working with customers, company officials, sales departments, and advertising agencies.
Provide presentation and
product
demonstration support during the introduction of new
products
and services to field staff and customers.
Represent company at trade association meetings to promote
products.
Train and direct workers engaged in developing and
producing
advertisements.
3
Detailed Work Activities
Supervise
employees.
Negotiate sales or lease agreements for
products
or services.
Promote
products
, services, or programs.
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Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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How do they match: 11-2011.00 - Advertising and Promotions Managers
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
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