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How do they match:
Marketing Managers
14
Alternate Occupation Titles
Product
Development
Manager
Product
Line Manager
Product
Management Director
Product
Manager
Product
Marketing Manager
Business
Developer
Business
Development
Director
Business
Development
Manager
Business
Development
Specialist
Digital
Product
Manager
Market
Development
Executive
Marketing
Product
Manager
Sustainable
Products
Marketing Manager
Technical
Product
Manager
1
O*NET-SOC Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for
products
and services offered by a firm and its competitors, and identify potential customers.
Develop
pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee
product
development
or monitor trends that indicate the need for new
products
and services.
18
Tasks
Develop
business cases for environmental marketing strategies.
Develop
pricing strategies, balancing firm objectives and customer satisfaction.
Advise business or other groups on local, national, or international factors affecting the buying or selling of
products
or services.
Compile lists describing
product
or service offerings.
Conduct economic or commercial surveys to identify potential markets for
products
or services.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside
producers
or distributors.
Consult with
product
development
personnel on
product
specifications, such as design, color, or packaging.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable
products.
Consult with buying personnel to gain advice regarding the types of
products
or services expected to be in demand.
Coordinate or participate in promotional activities or trade shows, working with
developers
, advertisers, or
production
managers, to market
products
or services.
Evaluate the financial aspects of
product
development
, such as budgets, expenditures, research and
development
appropriations, or return-on-investment and profit-loss projections.
Formulate, direct, or coordinate marketing activities or policies to promote
products
or services, working with advertising or promotion managers.
Identify,
develop
, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Integrate environmental information into
product
or company marketing strategies, policies, or activities.
Negotiate contracts with vendors or distributors to manage
product
distribution, establishing distribution networks or
developing
distribution strategies.
Recommend modifications to
products
, packaging,
production
processes
, or other characteristics to improve the environmental soundness or sustainability of
products.
Select
products
or accessories to be displayed at trade or special
production
shows.
Use sales forecasting or strategic planning to ensure the sale and profitability of
products
, lines, or services, analyzing business
developments
and monitoring market trends.
4
Detailed Work Activities
Develop
marketing plans or strategies for environmental initiatives.
Develop
marketing plans or strategies.
Develop
sustainable organizational policies or practices.
Recommend organizational
process
or policy changes.
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Crosswalks
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ESCO
Sites
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Related Sites
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How do they match: 11-2021.00 - Marketing Managers
by
U.S. Department of Labor, Employment and Training Administration
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