How do they match: Market Research Analysts and Marketing Specialists

  • Development Coordinator
  • Product Line Manager
  • Business Development Analyst
  • Business Development Associate
  • Business Development Specialist
  • Email Marketing Processor
  • Government Business Development Specialist

  • Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

  • Develop and implement procedures for identifying advertising needs.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

  • Develop business or market strategies.