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How do they match:
Search Marketing Strategists
6
Alternate Occupation Titles
Internet
Analyst
Internet
E-Commerce Specialist
Internet
Electronic Commerce Specialist
Internet
Marketing Specialist
Internet
Marketing Strategist
Internet
Media Planner
1
O*NET-SOC Description
Employ search marketing tactics to increase visibility
and
engagement with content, products, or
services
in
Internet
-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other
Internet
-based content. Analyze research,
data
, or technology to understand user intent
and
measure outcomes for ongoing optimization.
14
Tasks
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other
internet
content that conforms to brand
and
company visual format.
Combine secondary
data
sources with keyword research to more accurately profile
and
satisfy user intent.
Coordinate with developers to optimize Web site architecture,
server
configuration, or page construction for search engine consumption
and
optimal visibility.
Develop transactional Web applications, using Web programming
software
and
knowledge of programming languages, such as hypertext markup language (HTML)
and
extensible markup language (XML).
Evaluate new emerging media or technologies
and
make recommendations for their application within
Internet
marketing or search marketing campaigns.
Identify
and
develop commercial or technical specifications, such as usability, pricing, checkout, or
data
security, to promote transactional
internet
-enabled commerce functionality.
Identify methods for interfacing Web application technologies with enterprise resource planning or other system
software.
Identify, evaluate, or procure hardware or
software
for implementing online marketing campaigns.
Implement online customer
service
processes to ensure positive
and
consistent user experiences.
Improve search-
related
activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
Manage tracking
and
reporting of search-
related
activities
and
provide analyses to marketing executives.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display
and
usability on
internet
-connected devices.
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design
software.
Resolve product availability problems in collaboration with customer
service
staff.
9
Detailed Work Activities
Analyze market or customer
related
data.
Analyze website or
related
online
data
to track trends or usage.
Design
computer
modeling or simulation programs.
Develop
computer
or information security policies or procedures.
Develop performance metrics or standards
related
to information technology.
Evaluate utility of
software
or hardware technologies.
Provide customer
service
to clients or users.
Recommend changes to improve
computer
or information systems.
Write
computer
programming code.
Type a title or code for matches
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Help
OnLine Help
About O*NET
OnLine Desk Aid
Job Seeker Help
Job Accommodations
Related Sites
Home
Find Occupations
Bright Outlook
Career Cluster
Hot Technology
Industry
Job Family
Job Zone
STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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