How do they match: Search Marketing Strategists

  • Internet Analyst
  • Internet E-Commerce Specialist
  • Internet Electronic Commerce Specialist
  • Internet Marketing Specialist
  • Internet Marketing Strategist
  • Internet Media Planner

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
  • Resolve product availability problems in collaboration with customer service staff.

  • Analyze market or customer related data.
  • Analyze website or related online data to track trends or usage.
  • Design computer modeling or simulation programs.
  • Develop computer or information security policies or procedures.
  • Develop performance metrics or standards related to information technology.
  • Evaluate utility of software or hardware technologies.
  • Provide customer service to clients or users.
  • Recommend changes to improve computer or information systems.
  • Write computer programming code.