How do they match: Search Marketing Strategists

  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Propose online or multiple-sales-channel campaigns to marketing executives.

  • Prepare graphics or other visual representations of information.