How do they match: Search Marketing Strategists

  • Interactive Media Marketing Director

  • Conduct financial modeling for online marketing programs or Web site revenue forecasting.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

  • Design computer modeling or simulation programs.
  • Write computer programming code.