How do they match: Search Marketing Strategists

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

  • Develop computer or information security policies or procedures.
  • Develop performance metrics or standards related to information technology.
  • Prepare graphics or other visual representations of information.
  • Recommend changes to improve computer or information systems.