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How do they match:
Search Marketing Strategists
8
Alternate Occupation Titles
Digital
Media
Planner
Interactive
Media
Marketing Director
Interactive
Media
Marketing Specialist
Interactive
Media
Marketing Strategist
Internet
Media
Planner
New
Media
Strategist
Social
Media
Specialist
Social
Media
Strategist
1
O*NET-SOC Description
Employ search marketing tactics to increase visibility
and
engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or
technology
to understand user intent
and
measure outcomes for ongoing optimization.
8
Tasks
Conduct market research analysis to identify search query trends, real-time search
and
news
media
activity, popular social
media
topics, electronic commerce trends, market opportunities, or competitor performance.
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social
media
Web sites.
Create content strategies for digital
media.
Evaluate new emerging
media
or
technologies
and
make recommendations for their application within Internet marketing or search marketing campaigns.
Execute or manage social
media
campaigns to inform search marketing tactics.
Identify methods for interfacing Web application
technologies
with enterprise resource planning or other system software.
Keep abreast of government regulations
and
emerging Web
technology
to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping
technologies.
3
Detailed Work Activities
Develop performance metrics or standards related to information
technology.
Evaluate utility of software or hardware
technologies.
Update knowledge about emerging industry or
technology
trends.
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Work Values
Crosswalks
Military
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SOC
DOT
RAPIDS
ESCO
Sites
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Partner sites
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U.S. Department of Labor
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
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