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How do they match:
Search Marketing Strategists
6
Alternate Occupation Titles
Internet
Analyst
Marketing
Communications
Specialist
SEO
Analyst
Search Engine Optimization
Analyst
Search Marketing
Analyst
Web
Analyst
1
O*NET-SOC Description
Employ search marketing tactics to increase visibility
and
engagement with content, products,
or
services in Internet-enabled devices
or
interfaces. Examine search query behaviors on general
or
specialty search engines
or
other Internet-based content. Analyze research,
data
,
or
technology to understand user intent
and
measure outcomes for ongoing optimization.
4
Tasks
Communicate
and
collaborate with merchants, Webmasters, bloggers,
or
online editors to strategically place hyperlinks.
Combine secondary
data
sources with keyword research to more accurately profile
and
satisfy user intent.
Execute
and
manage
communications
with digital journalists
or
bloggers.
Identify
and
develop commercial
or
technical specifications, such as usability, pricing, checkout,
or
data
security, to promote transactional internet-enabled commerce functionality.
2
Detailed Work Activities
Analyze market
or
customer related
data.
Analyze website
or
related online
data
to track trends
or
usage.
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Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
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Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
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Sites
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U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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