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How do they match:
Search Marketing Strategists
3
Alternate Occupation Titles
Usability
Strategist
Online
User
Experience Strategist
Web
User
Experience Strategist
1
O*NET-SOC Description
Employ search marketing tactics to increase visibility
and
engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand
user
intent
and
measure outcomes for ongoing optimization.
12
Tasks
Combine secondary data sources with keyword research to more accurately profile
and
satisfy
user
intent.
Conduct financial modeling for online marketing
programs
or Web site revenue forecasting.
Conduct online marketing initiatives, such as paid ad placement, affiliate
programs
, sponsorship
programs
, email promotions, or viral marketing campaigns on social media Web sites.
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate,
and
organized for best findability against
user
intent.
Define product requirements, based on market research analysis, in collaboration with
user
interface design
and
engineering staff.
Develop transactional Web applications,
using
Web
programming
software
and
knowledge of
programming
languages, such as hypertext markup language (HTML)
and
extensible markup language (XML).
Identify
and
develop commercial or technical specifications, such as
usability
, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
Implement online customer service processes to ensure positive
and
consistent
user
experiences.
Improve search-related activities through ongoing analysis, experimentation, or optimization tests,
using
A/B or multivariate methods.
Keep abreast of government regulations
and
emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational
programs
, attending meetings or workshops, or participating in professional organizations or conferences.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display
and
usability
on internet-connected devices.
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content,
using
graphics design software.
4
Detailed Work Activities
Analyze website or related online data to track trends or
usage.
Design computer modeling or simulation
programs.
Provide customer service to clients or
users.
Write computer
programming
code.
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Home
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Bright Outlook
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Industry
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STEM
All Occupations
Advanced Searches
Job Duties
Professional Associations
Related Activities
Soft Skills
Technology Skills
O*NET Data
Abilities
Interests
Knowledge
Skills (Basic)
Skills (Cross-Functional)
Work Activities
Work Context
Work Styles
Work Values
Crosswalks
Military
Education
Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
My Next Move
Mi Próximo Paso
My Next Move for Veterans
Resource Center
O*NET Web Services
Code Connector
Partner sites
Data Collection Program
U.S. Department of Labor
Related Sites
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Creative Commons CC-BY
License
How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
Creative Commons Attribution 4.0 International License
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