How do they match: Search Marketing Strategists

  • Social Media Specialist
  • Social Media Strategist
  • Marketing Consultant
  • Online Marketing Consultant
  • Paid Search Consultant
  • SEO Consultant
  • Search Consultant
  • Search Engine Optimization Consultant
  • Web Consultant

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Assist in the development of online transaction or security policies.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Conduct financial modeling for online marketing programs or Web site revenue forecasting.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

  • Design computer modeling or simulation programs.
  • Develop computer or information security policies or procedures.
  • Write computer programming code.