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How do they match:
Search Marketing Strategists
9
Alternate Occupation Titles
Social
Media Specialist
Social
Media Strategist
Marketing
Consultant
Online Marketing
Consultant
Paid Search
Consultant
SEO
Consultant
Search
Consultant
Search Engine Optimization
Consultant
Web
Consultant
1
O*NET-SOC Description
Employ search marketing tactics to increase visibility
and
engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze
research
, data, or technology to understand user intent
and
measure outcomes for ongoing optimization.
9
Tasks
Assist in the development of online transaction or security
policies.
Combine secondary data sources with keyword
research
to more accurately profile
and
satisfy user intent.
Conduct financial modeling for online marketing
programs
or Web site revenue forecasting.
Conduct market
research
analysis to identify search query trends, real-time search
and
news media activity, popular
social
media topics, electronic commerce trends, market opportunities, or competitor performance.
Conduct online marketing initiatives, such as paid ad placement, affiliate
programs
, sponsorship
programs
, email promotions, or viral marketing campaigns on
social
media Web sites.
Define product requirements, based on market
research
analysis, in collaboration with user interface design
and
engineering staff.
Develop transactional Web applications, using Web
programming
software
and
knowledge of
programming
languages, such as hypertext markup language (HTML)
and
extensible markup language (XML).
Execute or manage
social
media campaigns to inform search marketing tactics.
Keep abreast of government regulations
and
emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational
programs
, attending meetings or workshops, or participating in professional organizations or conferences.
3
Detailed Work Activities
Design computer modeling or simulation
programs.
Develop computer or information security
policies
or procedures.
Write computer
programming
code.
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Work Styles
Work Values
Crosswalks
Military
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Occupation Handbook
SOC
DOT
RAPIDS
ESCO
Sites
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Resource Center
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Partner sites
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U.S. Department of Labor
Related Sites
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
is licensed under a
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