How do they match: Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
Execute and manage communications with digital journalists or bloggers.
Execute or manage banner, video, or other non-text link ad campaigns.
Execute or manage social media campaigns to inform search marketing tactics.
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

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Site updated April 16, 2024

2 Alternate Occupation Titles