How do they match: Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
Execute or manage social media campaigns to inform search marketing tactics.
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

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Site updated April 30, 2024

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