How do they match: Search Marketing Strategists

  • Digital Media Planner
  • Experience Planning Strategist
  • Internet Media Planner
  • SEO Manager
  • Search Engine Optimization Manager

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Execute and manage communications with digital journalists or bloggers.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

  • Develop guidelines for system implementation.
  • Recommend changes to improve computer or information systems.