How do they match: Search Marketing Strategists

  • SEO Manager
  • Search Engine Optimization Manager

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Execute and manage communications with digital journalists or bloggers.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.