How do they match: Search Marketing Strategists

  • Digital Media Planner
  • Interactive Media Marketing Director
  • Interactive Media Marketing Specialist
  • Interactive Media Marketing Strategist
  • Internet Media Planner
  • New Media Strategist
  • Search Engine Evaluator
  • Search Engine Marketing Specialist
  • Search Engine Marketing Strategist
  • Search Engine Optimization Analyst
  • Search Engine Optimization Consultant
  • Search Engine Optimization Manager
  • Search Engine Optimization Specialist
  • Search Engine Optimization Strategist
  • Search Engine Optimizer
  • Search Engineer Marketing Specialist
  • Social Media Specialist
  • Social Media Strategist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Create content strategies for digital media.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.