How do they match: Search Marketing Strategists

  • Digital Marketer
  • Digital Marketing Strategist
  • Digital Media Planner
  • Digital Strategist

  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Create content strategies for digital media.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Execute and manage communications with digital journalists or bloggers.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

  • Design computer modeling or simulation programs.
  • Design websites or web applications.
  • Collaborate with others to determine design specifications or details.
  • Develop computer or information security policies or procedures.
  • Recommend changes to improve computer or information systems.
  • Write computer programming code.