How do they match: Search Marketing Strategists

  • Technical Marketing Specialist
  • Digital Media Planner
  • Interactive Media Marketing Director
  • Interactive Media Marketing Specialist
  • Interactive Media Marketing Strategist
  • Internet Media Planner
  • New Media Strategist
  • Social Media Specialist
  • Social Media Strategist

  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Create content strategies for digital media.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

  • Update knowledge about emerging industry or technology trends.