How do they match: Search Marketing Strategists

  • Marketing Communications Specialist
  • Search Advertising Strategist

  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Execute and manage communications with digital journalists or bloggers.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

  • Analyze market or customer related data.
  • Analyze website or related online data to track trends or usage.
  • Design websites or web applications.
  • Develop performance metrics or standards related to information technology.
  • Implement advertising or marketing initiatives.