How do they match: Search Marketing Strategists

  • Marketing Communications Specialist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Execute and manage communications with digital journalists or bloggers.
  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

  • Design computer modeling or simulation programs.
  • Design websites or web applications.
  • Collaborate with others to determine design specifications or details.
  • Prepare graphics or other visual representations of information.