How do they match: Online Merchants

  • E-Commerce Business Analyst
  • E-Commerce Business Channel Specialist

  • Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

  • Market products, services, or events.
  • Analyze business or financial data.
  • Create marketing materials.
  • Develop business or market strategies.
  • Develop business or financial information systems.
  • Develop financial or business plans.
  • Execute sales or other financial transactions.
  • Identify strategic business investment opportunities.