How do they match: Writers and Authors

  • Service Writer

  • Work with staff to develop script, story, or advertising concepts.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Follow appropriate procedures to get copyrights for completed work.
  • Prepare works in appropriate format for publication, and send them to publishers or producers.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.

  • Conduct research to inform art, designs, or other work.
  • Present work to clients for approval.