How do they match: Writers and Authors

  • Publisher

  • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
  • Prepare works in appropriate format for publication, and send them to publishers or producers.
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

  • Conduct research to inform art, designs, or other work.