How do they match: Advertising Sales Agents

  • Radio and Television Time Sales Representative
  • Signs and Displays Sales Representative
  • Signs and Displays Salesperson

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Identify new advertising markets, and propose products to serve them.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Provide clients with estimates of the costs of advertising products or services.

  • Prepare documentation for contracts, transactions, or regulatory compliance.
  • Prepare sales or other contracts.
  • Present work to clients for approval.
  • Contact current or potential customers to promote products or services.
  • Deliver promotional presentations to current or prospective customers.
  • Develop content for sales presentations or other materials.
  • Explain technical product or service information to customers.
  • Gather customer or product information to determine customer needs.
  • Negotiate sales or lease agreements for products or services.
  • Study product information to acquire professional knowledge.