Writers and Authors
27-3043.00
Updated 2024

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

Sample of reported job titles: Advertisement Agency Copywriter (Ad Agency Copywriter), Advertising Associate, Advertising Copywriter, Advertising Writer, Communications Specialist, Copywriter, Freelance Copywriter, Promotion Writer, Search Engine Optimization Copywriter (SEO Copywriter), Web Content Writer

Also see: Poets, Lyricists and Creative Writers

Occupation-Specific Information

Tasks Save Table: XLSX CSV

ImportanceCategoryTask
87
 
Core
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
86
 
Core
Vary language and tone of messages based on product and medium.
81
 
Core
Present drafts and ideas to clients.
81
 
Core
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
68
 
Core
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
68
 
Core
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
64
 
Supplemental
Conduct research and interviews to determine which of a product's selling features should be promoted.
62
 
Supplemental
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.

Worker Requirements

Education

How much education does a new hire need to perform a job in this occupation? Respondents said:

  • Bachelor’s degree required for some jobs
  • Some college, no degree required for some jobs
  • Associate’s degree required for some jobs

Worker Characteristics

Interests Save Table: XLSX CSV

Occupational InterestInterest
99
 
Artistic — Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.
63
 
Enterprising — Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.

Workforce Characteristics

Wages & Employment Trends

Median wages (2022)
$35.17 hourly, $73,150 annual
State wages
Local wages
Employment (2022)
151,200 employees
Projected growth (2022-2032)
Average (2% to 4%)
Projected job openings (2022-2032)
15,500
State trends
Top industries (2022)

Source: Bureau of Labor Statistics 2022 wage data and 2022-2032 employment projections . “Projected growth” represents the estimated change in total employment over the projections period (2022-2032). “Projected job openings” represent openings due to growth and replacement.

Job Openings on the Web

State job openings
Local job openings