Summary Report for:
41-1011.00 - First-Line Supervisors of Retail Sales Workers
Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.
Sample of reported job titles: Assistant Manager, Assistant Store Manager, Bakery Manager, Deli Manager, Department Manager, Manager, Meat Department Manager, Office Manager, Shift Manager, Store Manager
Tasks | Tools & Technology | Knowledge | Skills | Abilities | Work Activities | Detailed Work Activities | Work Context | Job Zone | Education | Credentials | Interests | Work Styles | Work Values | Related Occupations | Wages & Employment | Job Openings | Additional Information
- Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
- Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
- Inventory stock and reorder when inventory drops to a specified level.
- Instruct staff on how to handle difficult and complicated sales.
- Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.
- Assign employees to specific duties.
- Enforce safety, health, and security rules.
- Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
- Plan budgets and authorize payments and merchandise returns.
- Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
- Plan and prepare work schedules and keep records of employees' work schedules and time cards.
- Review inventory and sales records to prepare reports for management and budget departments.
- Examine products purchased for resale or received for storage to assess the condition of each product or item.
- Establish and implement policies, goals, objectives, and procedures for their department.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Estimate consumer demand and determine the types and amounts of goods to be sold.
- Formulate pricing policies for merchandise, according to profitability requirements.
- Establish credit policies and operating procedures.
- Keep records of purchases, sales, and requisitions.
- Plan and coordinate advertising campaigns and sales promotions and prepare merchandise displays and advertising copy.
Tools & Technology
Tools used in this occupation:
- Adjustable widemouth pliers — Hammer pliers
- Adjustable wrenches
- Bar code reader equipment — Barcode scanners
- Cash registers
- Desktop computers
- Electronic funds transfer point of sale equipment — Money order terminals
- Laser fax machine — Laser facsimile machines
- Laser printers
- Magnetic stripe readers and encoders — Credit card processing machines; Magnetic card readers; PC magnetic card readers
- Personal computers
- Personal digital assistant PDAs or organizers — Personal digital assistants PDA
- Point of sale payment terminal — Telecheck processing terminals
- Point of sale POS terminal — Point of sale POS computer terminals
- Security cameras — Security monitors
- Security tags — Sensormatic systems
- Video cassette players or recorders — Video cassette recorders VCR
Technology used in this occupation:
- Calendar and scheduling software — Qualitech Solutions Dynamic Scheduling; Scheduling software; TimeTrak Systems SchedTrak
- Data base user interface and query software — Database software; Gift registry software
- Electronic mail software — Microsoft Outlook
- Enterprise resource planning ERP software — Kronos Enterprise Workforce Management
- Human resources software — Exact Software; Time card software
- Internet browser software
- Inventory management software
- Office suite software — Microsoft Office software
- Point of sale POS software — CyberMatrix POS; ICVERIFY software; Plexis Software Plexis POS; Visual Retail Plus software (see all 37 examples)
- Spreadsheet software — Microsoft Excel
- Time accounting software — Hagel Unitime Systems; Kronos Workforce Timekeeper; Lathem Time PayClock EZ; TimeTrak Systems ClocTrack (see all 5 examples)
- Word processing software — Microsoft Word
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Education and Training — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Coordination — Adjusting actions in relation to others' actions.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Service Orientation — Actively looking for ways to help people.
- Speaking — Talking to others to convey information effectively.
- Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
- Time Management — Managing one's own time and the time of others.
- Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Instructing — Teaching others how to do something.
- Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Negotiation — Bringing others together and trying to reconcile differences.
- Persuasion — Persuading others to change their minds or behavior.
- Mathematics — Using mathematics to solve problems.
- Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
- Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Writing — Communicating effectively in writing as appropriate for the needs of the audience.
- Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
- Speech Clarity — The ability to speak clearly so others can understand you.
- Speech Recognition — The ability to identify and understand the speech of another person.
- Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
- Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
- Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Mathematical Reasoning — The ability to choose the right mathematical methods or formulas to solve a problem.
- Near Vision — The ability to see details at close range (within a few feet of the observer).
- Finger Dexterity — The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
- Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Number Facility — The ability to add, subtract, multiply, or divide quickly and correctly.
- Written Comprehension — The ability to read and understand information and ideas presented in writing.
- Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
- Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
- Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
- Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
- Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
- Handling and Moving Objects — Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
- Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
- Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
- Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
- Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
- Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.
- Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.
- Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
- Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
- Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Performing General Physical Activities — Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
- Inspecting Equipment, Structures, or Material — Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.
- Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Detailed Work Activities
- Greet customers, patrons, or visitors.
- Monitor market conditions or trends.
- Maintain records of sales or other business transactions.
- Answer customer questions about goods or services.
- Prepare financial documents, reports, or budgets.
- Monitor work areas to provide security.
- Sell products or services.
- Purchase stocks of merchandise or supplies.
- Assign duties or work schedules to employees.
- Clean work areas.
- Examine condition of property or products.
- Supervise sales or support personnel.
- Develop marketing plans or strategies.
- Monitor inventories of products or materials.
- Coordinate sales campaigns.
- Set up merchandise displays.
- Monitor sales activities.
- Train sales personnel.
- Establish operational policies.
- Telephone — 99% responded “Every day.”
- Contact With Others — 88% responded “Constant contact with others.”
- Deal With External Customers — 85% responded “Extremely important.”
- Face-to-Face Discussions — 83% responded “Every day.”
- Indoors, Environmentally Controlled — 88% responded “Every day.”
- Work With Work Group or Team — 74% responded “Extremely important.”
- Freedom to Make Decisions — 52% responded “A lot of freedom.”
- Frequency of Decision Making — 71% responded “Every day.”
- Responsibility for Outcomes and Results — 57% responded “Very high responsibility.”
- Spend Time Standing — 52% responded “Continually or almost continually.”
- Structured versus Unstructured Work — 43% responded “A lot of freedom.”
- Coordinate or Lead Others — 48% responded “Extremely important.”
- Time Pressure — 49% responded “Once a week or more but not every day.”
- Physical Proximity — 39% responded “Very close (near touching).”
- Impact of Decisions on Co-workers or Company Results — 51% responded “Important results.”
- Spend Time Walking and Running — 51% responded “Continually or almost continually.”
- Deal With Unpleasant or Angry People — 36% responded “Every day.”
- Frequency of Conflict Situations — 42% responded “Once a week or more but not every day.”
- Importance of Being Exact or Accurate — 46% responded “Very important.”
- Duration of Typical Work Week — 45% responded “More than 40 hours.”
- Responsible for Others' Health and Safety — 40% responded “High responsibility.”
- Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — 34% responded “Continually or almost continually.”
- Letters and Memos — 31% responded “Once a week or more but not every day.”
- Electronic Mail — 44% responded “Every day.”
- Spend Time Making Repetitive Motions — 29% responded “Less than half the time.”
- Importance of Repeating Same Tasks — 31% responded “Important.”
- Sounds, Noise Levels Are Distracting or Uncomfortable — 35% responded “Every day.”
- Level of Competition — 29% responded “Moderately competitive.”
|Title||Job Zone Two: Some Preparation Needed|
|Education||These occupations usually require a high school diploma.|
|Related Experience||Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.|
|Job Training||Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.|
|Job Zone Examples||These occupations often involve using your knowledge and skills to help others. Examples include sheet metal workers, forest fire fighters, customer service representatives, physical therapist aides, salespersons (retail), and tellers.|
|SVP Range||(4.0 to < 6.0)|
Percentage of Respondents
|Education Level Required|
|40||High school diploma or equivalent|
|20||Some college, no degree|
Interest code: ECS
- Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Social — Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
- Self Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
- Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Integrity — Job requires being honest and ethical.
- Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
- Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
- Concern for Others — Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
- Independence — Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
- Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
- Initiative — Job requires a willingness to take on responsibilities and challenges.
- Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
- Persistence — Job requires persistence in the face of obstacles.
- Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Relationships — Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
- Support — Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
Wages & Employment Trends
|Median wages (2014)||$18.20 hourly, $37,860 annual|
|Employment (2012)||1,603,000 employees|
|Projected growth (2012-2022)||Slower than average (3% to 7%)|
|Projected job openings (2012-2022)||419,800|
|Top industries (2012)|
Source: Bureau of Labor Statistics 2014 wage data and 2012-2022 employment projections . "Projected growth" represents the estimated change in total employment over the projections period (2012-2022). "Projected job openings" represent openings due to growth and replacement.
Job Openings on the Web
Sources of Additional Information
Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.
- International Food Service Distributors Association (IFDA) , 201 Park Washington Ct., Falls Church, VA 22046-4521. Phone: (703) 532-9400. Fax: (703) 538-4673.
- National Association of Convenience Stores (NACS) , 1600 Duke St., Alexandria, VA 22314. Phone: (703) 684-3600.
- National Automobile Dealers Association (NADA) , Public Relations Dept., 8400 Westpark Dr., McLean, VA 22102-3591. Phone: (703) 821-7000.
- National Retail Federation (NRF) , 325 7th St. NW., Suite 1100, Washington, DC 20004. Phone: (800) 673-4692. Fax: (202) 737-2849.