How do they match: Public Relations Managers

  • Business Development Director
  • Communications Director
  • Community Relations Director
  • Development Director
  • Information Director
  • PR Director
  • Public Affairs Director
  • Public Information Director
  • Public Relations Director
  • Publicity Director
  • University Relations Director

  • Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

  • Direct employee training programs.
  • Direct sales, marketing, or customer service activities.
  • Coordinate special events or programs.
  • Develop organizational policies or programs.
  • Evaluate program effectiveness.