How do they match: Public Relations Managers

  • Marketing and Communications Manager

  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

  • Coordinate special events or programs.
  • Develop organizational policies or programs.
  • Direct employee training programs.
  • Evaluate program effectiveness.