How do they match: Public Relations Managers

  • Major Gifts Officer
  • Marketing and Communications Manager

  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Observe and report on social, economic, and political trends that might affect employers.

  • Coordinate special events or programs.
  • Develop organizational policies or programs.
  • Direct employee training programs.
  • Evaluate program effectiveness.