How do they match: Wholesale and Retail Buyers, Except Farm Products

  • Determine which products should be featured in advertising, the advertising medium to be used, or when the ads should be run.
  • Monitor competitors' sales activities by following their advertisements in newspapers or other media.
  • Provide clerks with information to print on price tags, such as price, mark-ups or mark-downs, manufacturer number, season code, or style number.