How do they match: Search Marketing Strategists

  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

  • Coordinate project activities with other personnel or departments.
  • Coordinate resource procurement activities.