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How do they match:
Search Marketing Strategists
3
Alternate Occupation Titles
Online
Marketing Consultant
Online
Marketing Strategist
Online
User Experience Strategist
1
O*NET-SOC Description
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research,
data
, or technology to understand user intent and measure outcomes for ongoing optimization.
12
Tasks
Assist in the development of
online
transaction or security policies.
Assist in the evaluation or negotiation of contracts with vendors or
online
partners.
Combine secondary
data
sources with keyword research to more accurately profile and satisfy user intent.
Communicate and collaborate with merchants, Webmasters, bloggers, or
online
editors to strategically place hyperlinks.
Conduct
online
marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
Conduct financial modeling for
online
marketing programs or Web site revenue forecasting.
Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or
data
security, to promote transactional internet-enabled commerce functionality.
Identify, evaluate, or procure hardware or software for implementing
online
marketing campaigns.
Implement
online
customer service processes to ensure positive and consistent user experiences.
Optimize Web site exposure by analyzing search engine patterns to direct
online
placement of keywords or other content.
Participate in the development or implementation of
online
marketing strategy.
Propose
online
or multiple-sales-channel campaigns to marketing executives.
2
Detailed Work Activities
Analyze market or customer related
data.
Analyze website or related
online
data
to track trends or usage.
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How do they match: 13-1161.01 - Search Marketing Strategists
by
U.S. Department of Labor, Employment and Training Administration
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Site updated April 16, 2024
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