How do they match: Search Marketing Strategists

  • Online Marketing Consultant
  • Online Marketing Strategist
  • Online User Experience Strategist

  • Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Assist in the development of online transaction or security policies.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Conduct financial modeling for online marketing programs or Web site revenue forecasting.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Participate in the development or implementation of online marketing strategy.
  • Propose online or multiple-sales-channel campaigns to marketing executives.

  • Analyze market or customer related data.
  • Analyze website or related online data to track trends or usage.