How do they match: Search Marketing Strategists

  • Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).

  • Develop performance metrics or standards related to information technology.